How much does Zwift cost?

Zwift publishes 2 tiers, from $19.99/month for Zwift up to $199.99/year for Zwift Annual. The cheapest paid tier is $19.99/month.

Does Zwift have a free plan?

Not on the record we hold: Zwift is listed as Per user per month. Whether a free trial is offered is not something this record captures, so check the vendor's site.

What is the difference between Zwift and Zwift Annual on Zwift?

Zwift Annual costs $199.99/year against $19.99/month, and adds same features billed yearly.

Is the Zwift Annual plan on Zwift worth it?

That depends entirely on whether you need what it adds, which on the published record is same features billed yearly. It costs $199.99/year against $19.99/month for Zwift. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

Which fitness tools can I use without paying?

4 of the 8 fitness tools listed alongside Zwift have a free tier: StrongLifts, Sleep Cycle, Nike Run Club, Insight Timer.

Does Zwift charge per user?

The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Zwift prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Zwift against before paying?

The closest fitness tools in this directory are Fitbod, StrongLifts, Sleep Cycle, Freeletics. Each has a side-by-side comparison with Zwift covering price, platforms and features.

Fitness · pricing

Zwift pricing

Zwift publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 1 September 2026, Zwift pricing is on request across 2 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: On request
Model: Per user per month
Tiers: 2
Free tier: Not on record

Zwift plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Zwift pricing tiers
Plan	Price	Features listed	Step up from the tier below
Zwift	$19.99/month	2	Entry tier
Zwift Annual	$199.99/year	1	+$180/year, 1 more feature

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Zwift

$19.99/month

The entry tier. It covers unlimited cycling and running in the virtual world, group rides, races and structured workouts.

Zwift Annual

$199.99/year

Over Zwift, this tier adds:

Same features billed yearly

What the product covers

The full Zwift feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

Persistent virtual world
Group rides and races
Structured workouts
Avatar and social layer
Apple TV native support
Own hardware line

People bring Zwift in for a cyclist who finds indoor trainer sessions boring and wants a social, game-like world to ride in, a runner and cyclist who wants one subscription covering both activities, someone motivated by group rides, races and leaderboards rather than a plain data screen, a household with an apple tv wanting to ride without a separate laptop or tablet setup. If that is not the job you are buying for, the alternatives to Zwift are worth a look before you commit to a tier.

How that compares in Fitness

Too few fitness tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

Zwift entry price against other Fitness tools
Tool	Entry price	Model	Rated	Head to head
Zwift (this page)	On request	Per user per month	-
Fitbod	On request	Per user per month	-	vs Zwift
StrongLifts	Free	Free tier plus subscription	-	vs Zwift
Sleep Cycle	Free	Free with a Premium subscription	-	vs Zwift
Freeletics	On request	Per user per month, billed annually	-	vs Zwift
Nike Run Club	Free	Free, no subscription or in-app purchases	-	vs Zwift
TrainerRoad	On request	Per user per month	-	vs Zwift

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Zwift badges page.

Before you pay for Zwift

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 2 tiers between $19.99/month and $199.99/year, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Zwift against the tools that do have one before committing.

Zwift runs on ios, android, windows, macos, and is published by Zwift Inc. of Long Beach, California, United States. The full record is on the Zwift review, and the rest of the category is under best fitness tools.

Zwift pricing on the vendor's own site

Zwift pricing questions

How much does Zwift cost?: Zwift publishes 2 tiers, from $19.99/month for Zwift up to $199.99/year for Zwift Annual. The cheapest paid tier is $19.99/month.
Does Zwift have a free plan?: Not on the record we hold: Zwift is listed as Per user per month. Whether a free trial is offered is not something this record captures, so check the vendor's site.
What is the difference between Zwift and Zwift Annual on Zwift?: Zwift Annual costs $199.99/year against $19.99/month, and adds same features billed yearly.
Is the Zwift Annual plan on Zwift worth it?: That depends entirely on whether you need what it adds, which on the published record is same features billed yearly. It costs $199.99/year against $19.99/month for Zwift. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
Which fitness tools can I use without paying?: 4 of the 8 fitness tools listed alongside Zwift have a free tier: StrongLifts, Sleep Cycle, Nike Run Club, Insight Timer.
What am I actually paying for with Zwift?: The record lists 6 features across 1 area: other. In practice it is brought in for a cyclist who finds indoor trainer sessions boring and wants a social, game-like world to ride in, a runner and cyclist who wants one subscription covering both activities, someone motivated by group rides, races and leaderboards rather than a plain data screen.
Does Zwift charge per user?: The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Zwift prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Zwift against before paying?: The closest fitness tools in this directory are Fitbod, StrongLifts, Sleep Cycle, Freeletics. Each has a side-by-side comparison with Zwift covering price, platforms and features.