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Zwift logo

Zwift

Game-like virtual cycling and running world that requires a smart trainer or compatible smart bike

As of 1 September 2026, Zwift's pricing is not published; the vendor quotes on request. A subscription platform where riders pedal through a persistent virtual world with avatars, group rides and races, rather than following a plain structured workout screen. Softwr lists it under Fitness. Zwift is made by Zwift Inc., available on iOS, Android, Windows, macOS.

Overview

What Zwift does

Zwift renders a persistent online world, Watopia and other virtual routes, where riders and runners see their avatar move in real time alongside other users, with group rides, structured workouts, races and social features layered on top of the game world. A single subscription covers both cycling and running modes, and it runs on iOS, Android, Windows, macOS and natively on Apple TV. The fact that separates it from TrainerRoad, its most direct comparison, is that Zwift is fundamentally a game, not a training tool. Riding requires a smart trainer or a Zwift-compatible smart bike to translate real pedalling into in-world speed and power, and running mode needs a footpod; there is no way to use the core cycling experience without that hardware. Zwift has also moved into selling its own hardware directly, the Zwift Ride smart frame and the Zwift Cog drivetrain accessory, which TrainerRoad, a software-only and trainer-agnostic product, deliberately does not do. Buyers are cyclists and runners who want the social and game-like motivation of riding with others in a virtual world, often to make indoor training less tedious. The trade-off against TrainerRoad is that Zwift optimises for engagement and social riding rather than pure training-science structure, and the mandatory hardware requirement is an upfront cost before the subscription even begins.

What people use it for

  • A cyclist who finds indoor trainer sessions boring and wants a social, game-like world to ride in
  • A runner and cyclist who wants one subscription covering both activities
  • Someone motivated by group rides, races and leaderboards rather than a plain data screen
  • A household with an Apple TV wanting to ride without a separate laptop or tablet setup

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Zwift.

  • It requires a smart trainer, smart bike or footpod, so the total cost includes hardware that can run into hundreds of dollars before the subscription starts.
  • Its game-like focus on avatars and social riding means the training structure is less rigorous than a purpose-built training tool like TrainerRoad.
  • Zwift now sells its own hardware, so buyers researching a trainer need to separate Zwift-branded gear from third-party options that also work with the platform.
  • The virtual world and graphics require reasonably capable hardware to run smoothly, unlike a data-only training app.
  • Races and group rides depend on other users being online at the same time, so value drops in off-peak hours or less popular time zones.

Cross-shopped

What people choose instead of Zwift

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Zwift logo
    Zwift
    vs
    TrainerRoad logo
    TrainerRoad

    TrainerRoad: If you want structured, non-gamified training rather than a virtual world

  • Zwift logo
    Zwift
    vs
    Ride with GPS logo
    Ride with GPS

    Ride with GPS: If you want outdoor route planning rather than indoor virtual riding

  • Zwift logo
    Zwift
    vs
    Strava logo
    Strava

    Strava: If you want social tracking of outdoor rides rather than an indoor virtual world

Pricing

What Zwift costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Zwift

$19.99 /mo

  • Unlimited cycling and running in the virtual world
  • Group rides, races and structured workouts

Zwift Annual

$199.99 /yr

  • Same features billed yearly

Capabilities

Features

  • Persistent virtual world

    Ride or run through Watopia and other routes with other users in real time

  • Group rides and races

    Scheduled group rides, races and events with live pack dynamics

  • Structured workouts

    Built-in workout library alongside free-ride and race modes

  • Avatar and social layer

    Customisable rider avatar, in-app chat and rider following

  • Apple TV native support

    Runs directly on Apple TV without a separate computer

  • Own hardware line

    Zwift Ride smart frame and Zwift Cog accessory sold directly by Zwift

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Do I need special hardware to use Zwift?

Yes, cycling requires a smart trainer or Zwift-compatible smart bike, and running requires a footpod.

Does Zwift sell its own trainer?

It sells the Zwift Ride smart frame and Zwift Cog accessory, though third-party smart trainers also work with the platform.

How is it different from TrainerRoad?

Zwift is a game-like virtual world with social riding; TrainerRoad is a non-gamified structured training tool with no virtual world.

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Softwr does not host reviews and shows no star rating for Zwift, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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