Softwr

Fashion · head to head

Fit Analytics vs Returnly

Fit Analytics logo

Fit Analytics

Fashion

Size recommendation and virtual fitting solution

From
€350/month
Rated
-
Full reviewWebsite
Returnly logo

Returnly

Fashion

In-browser returns experience platform

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fit Analytics sold to apparel retailers as an embedded widget or API rather than as a tool a shopper or small seller can use directly; Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
  • They diverge on capability: Fit Analytics covers Size recommendation, Returnly covers In-browser returns.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fit Analytics and Returnly actually diverge.

Attributes where Fit Analytics and Returnly differ
AttributeFit AnalyticsReturnly
Starting price€350/month$200/month
PlatformsWeb, MobileWeb
Founded20092014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Fashion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fit Analytics

  • Size recommendation
  • Virtual fitting
  • Return analytics
  • A/B testing
  • Custom platforms
  • User authentication
  • Mobile support
  • German language support

Only in Returnly

  • In-browser returns
  • Instant refunds
  • Analytics
  • Integration
  • Authentication

Both cover

  • Shopify
  • Magento
  • Encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Fit Analytics

  • Size recommendations on an apparel product pagenot Returnly
  • Reducing returns caused by incorrect sizingnot Returnly
  • AI shopping assistance covering size, style and budgetnot Returnly
  • Bespoke integration into an existing storefront through the APInot Returnly

Returnly

  • Returns managementnot Fit Analytics
  • Customer experiencenot Fit Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fit Analytics

  • Sold to apparel retailers as an embedded widget or API rather than as a tool a shopper or small seller can use directly
  • Pricing is not published

Returnly

  • Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).

Pricing, plan by plan

Fit Analytics

€350/month
  • Starter$350/month
    • Basic sizing
    • Return reduction
  • Enterprise$undefined/month
    • All features
    • Custom integration

Returnly

$200/month
  • Essential$200/month
    • In-browser returns
    • Basic analytics
  • Professional$400/month
    • All features
    • Advanced analytics

Which should you pick?

Choose Fit Analytics if

  • You need size recommendation.
  • You work on Web, Mobile.
  • You also want virtual fitting.
Fit Analytics review

Choose Returnly if

  • You need in-browser returns.
  • You also want instant refunds.
Returnly review

Questions people ask

Is Fit Analytics or Returnly better?
Neither clearly leads. Fit Analytics starts at €350/month and Returnly at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fit Analytics or Returnly?
Fit Analytics starts at €350/month and Returnly at $200/month.
Does Fit Analytics or Returnly run on more platforms?
Fit Analytics runs on Web, Mobile. Returnly runs on Web.
What is Fit Analytics best used for?
Fit Analytics is most often used for size recommendations on an apparel product page, reducing returns caused by incorrect sizing, ai shopping assistance covering size, style and budget, bespoke integration into an existing storefront through the api. Of those, size recommendations on an apparel product page and reducing returns caused by incorrect sizing are not what Returnly is typically brought in for.
What can Fit Analytics do that Returnly cannot?
Fit Analytics covers Size recommendation, Virtual fitting, Return analytics, A/B testing. Returnly covers In-browser returns, Instant refunds, Analytics, Integration. Both handle Shopify, Magento, Encryption, Cloud deployment.

Answered from the vendors’ own pages

Fit Analytics: Why doesn't Fit Analytics publish pricing online?

Fit Analytics does not display pricing on its website. The company directs interested prospects to contact them directly through a 'Let's Talk' link to discuss pricing and capabilities.

Source
Fit Analytics: How do I learn about Fit Analytics pricing?

To obtain pricing information, visitors must contact Fit Analytics directly using the 'Let's Talk' contact link on their website or explore other pages not included in their homepage content.

Source
Fit Analytics: Is there a free trial or demo available?

The homepage does not mention a free trial or demo option. All pricing and trial inquiries appear to require direct contact with the company.

Source
Share

Related pages

More on Fit Analytics

More on Returnly

Keep looking

Other head to heads