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Fashion · head to head

Returnly vs Wave PLM

Returnly logo

Returnly

Fashion

In-browser returns experience platform

From
$200/month
Rated
-
Full reviewWebsite
Wave PLM logo

Wave PLM

Fashion

Agile PLM solution for fashion and apparel

From
$250/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).; Wave PLM starter plan requires a minimum of 10 users at $120 per user per month billed annually, and the Professional plan requires a minimum of 50 users at $100 per user per month billed annually
  • They diverge on capability: Returnly covers In-browser returns, Wave PLM covers Agile workflows.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Returnly and Wave PLM actually diverge.

Attributes where Returnly and Wave PLM differ
AttributeReturnlyWave PLM
Starting price$200/month$250/month
PlatformsWebWindows, Mac, Web
Founded20142016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Fashion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Returnly

  • In-browser returns
  • Instant refunds
  • Analytics
  • Integration
  • Shopify
  • Magento
  • Encryption
  • Authentication

Only in Wave PLM

  • Agile workflows
  • Product management
  • Team collaboration
  • Real-time visibility
  • Task management
  • Document control
  • Jira
  • Slack

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Returnly

  • Returns managementnot Wave PLM
  • Customer experiencenot Wave PLM

Wave PLM

  • Agile product developmentnot Returnly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Returnly

  • Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).

Wave PLM

  • Starter plan requires a minimum of 10 users at $120 per user per month billed annually, and the Professional plan requires a minimum of 50 users at $100 per user per month billed annually
  • The Wave AI add-on is priced separately from the base plan, starting at $25 per user per month billed annually

Pricing, plan by plan

Returnly

$200/month
  • Essential$200/month
    • In-browser returns
    • Basic analytics
  • Professional$400/month
    • All features
    • Advanced analytics

Wave PLM

$250/month
  • Starter$250/month
    • Core PLM
    • Basic features
  • Growth$600/month
    • Advanced features
  • Enterprise$undefined/month
    • Full suite

Which should you pick?

Choose Returnly if

  • You need in-browser returns.
  • You also want instant refunds.
Returnly review

Choose Wave PLM if

  • You need agile workflows.
  • You work on Windows, Mac, Web.
  • You also want product management.
Wave PLM review

Questions people ask

Is Returnly or Wave PLM better?
Neither clearly leads. Returnly starts at $200/month and Wave PLM at $250/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Returnly or Wave PLM?
Returnly starts at $200/month and Wave PLM at $250/month.
Does Returnly or Wave PLM run on more platforms?
Returnly runs on Web. Wave PLM runs on Windows, Mac, Web.
What is Returnly best used for?
Returnly is most often used for returns management, customer experience. Of those, returns management and customer experience are not what Wave PLM is typically brought in for.
What can Returnly do that Wave PLM cannot?
Returnly covers In-browser returns, Instant refunds, Analytics, Integration. Wave PLM covers Agile workflows, Product management, Team collaboration, Real-time visibility. Both handle Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Wave PLM: How does Wave PLM pricing scale with team size?

Starter costs $120 per user per month for 10-49 users. Professional costs $100 per user per month for 50-199 users. Enterprise pricing is custom for 200+ users. All plans are billed annually.

Source
Wave PLM: What is the cost to add AI capabilities to Wave PLM?

Wave AI add-on costs starting at $25 per user per month and includes AI assistant, similarity search, product recommendations, natural language search, and AI-generated descriptions.

Source
Wave PLM: What vendor collaboration features are included at each Wave PLM tier?

Starter includes 10 vendor companies, Professional includes 50, and Enterprise offers unlimited vendor companies with customizable configurations.

Source
Wave PLM: Does Wave PLM offer a trial period?

No trial period is mentioned; Wave PLM offers demo versions available upon request and can be deployed to cloud environments within 24 hours.

Source
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