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Fashion · head to head

Returnly vs True Fit

Returnly logo

Returnly

Fashion

In-browser returns experience platform

From
$200/month
Rated
-
Full reviewWebsite
True Fit logo

True Fit

Fashion

AI-powered fit personalization

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).; True Fit no published pricing information
  • They diverge on capability: Returnly covers In-browser returns, True Fit covers AI size recommendations.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Returnly and True Fit actually diverge.

Attributes where Returnly and True Fit differ
AttributeReturnlyTrue Fit
Starting price$200/monthOn request
Pricing modelsubscriptionusage-based
PlatformsWebWeb, Api
Founded20142005

Identical on both: free tier (No), user rating (Not yet rated), category (Fashion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Returnly

  • In-browser returns
  • Instant refunds
  • Analytics
  • Integration
  • Encryption
  • Authentication
  • English language support

Only in True Fit

  • AI size recommendations
  • Fit confidence scoring
  • Cross-brand fit mapping
  • Body profile learning
  • Returns reduction
  • Conversion optimization
  • Fit analytics
  • Consumer insights

Both cover

  • Shopify
  • Magento
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Returnly

  • Returns managementnot True Fit
  • Customer experiencenot True Fit

True Fit

  • Fashion e-commerce fit predictionnot Returnly
  • Retail size recommendationsnot Returnly
  • Apparel fit datanot Returnly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Returnly

  • Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).

True Fit

  • No published pricing information
  • Demo-required model prevents price comparison
  • No free tier or trial mentioned

Pricing, plan by plan

Returnly

$200/month
  • Essential$200/month
    • In-browser returns
    • Basic analytics
  • Professional$400/month
    • All features
    • Advanced analytics

True Fit

On request
  • Growth$undefined/month
    • Size recommendations
    • Fit confidence score
    • Basic analytics
  • Scale$undefined/month
    • Everything in Growth
    • Advanced personalization
    • Fit analytics dashboard
  • Enterprise$undefined/month
    • Everything in Scale
    • Custom AI models
    • API access

Which should you pick?

Choose Returnly if

  • You need in-browser returns.
  • You also want instant refunds.
Returnly review

Choose True Fit if

  • You need ai size recommendations.
  • You work on Web, Api.
  • You also want fit confidence scoring.
True Fit review

Questions people ask

Is Returnly or True Fit better?
Neither clearly leads. Returnly starts at $200/month and True Fit at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Returnly or True Fit?
Returnly starts at $200/month and True Fit at On request.
Does Returnly or True Fit run on more platforms?
Returnly runs on Web. True Fit runs on Web, Api.
What is Returnly best used for?
Returnly is most often used for returns management, customer experience. Of those, returns management and customer experience are not what True Fit is typically brought in for.
What can Returnly do that True Fit cannot?
Returnly covers In-browser returns, Instant refunds, Analytics, Integration. True Fit covers AI size recommendations, Fit confidence scoring, Cross-brand fit mapping, Body profile learning. Both handle Shopify, Magento, Cloud deployment, Web support.

Answered from the vendors’ own pages

True Fit: Does True Fit publish pricing on its website?

No. True Fit does not disclose pricing models, subscription costs, or plan tiers on its public website. Interested parties are directed to 'Get a Demo' to learn about pricing.

Source
True Fit: Is there a free trial or freemium tier for True Fit?

No information about free trials or freemium options is provided on the True Fit website. All pricing is handled through direct consultation.

Source
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