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Logistics · head to head

Kuebix vs Rose Rocket

Kuebix logo

Kuebix

Logistics

Shipper TMS known for its free tier, acquired by Trimble in 2020 and now sold inside the Trimble portfolio

From
On request
Rated
-
Full reviewWebsite
Rose Rocket logo

Rose Rocket

Logistics

Transportation management system built around customer portals and an open API for carriers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kuebix the free tier that made the product well known was the reason most buyers looked at it, and after the Trimble acquisition the entry level commercial terms are no longer what the widely circulated reviews describe, so any research older than the acquisition is misleading.; Rose Rocket settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • They diverge on capability: Kuebix covers Rate shopping, Rose Rocket covers Branded shipper portal.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kuebix and Rose Rocket actually diverge.

Attributes where Kuebix and Rose Rocket differ
AttributeKuebixRose Rocket
PlatformsWeb, APIWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kuebix

  • Rate shopping
  • Booking and tendering
  • Shipment tracking
  • Freight audit support
  • Community capacity
  • Reporting

Only in Rose Rocket

  • Branded shipper portal
  • LTL and final mile planning
  • Driver mobile app
  • Open API
  • Billing and rating
  • Dispatch board

What people use each for

The jobs each tool is most often brought in to do.

Kuebix

  • A small shipper with negotiated LTL rates that currently compares carriers in a spreadsheetnot Rose Rocket
  • A distributor wanting to check carrier invoices against quoted rates without buying a freight audit servicenot Rose Rocket
  • A shipper already invested in Trimble transportation technology and wanting the shipper side from the same vendornot Rose Rocket
  • A logistics team needing basic lane and carrier spend reporting without an enterprise TMS implementationnot Rose Rocket

Rose Rocket

  • A regional LTL carrier losing bids to national networks because it cannot offer shipper self serve trackingnot Kuebix
  • A final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatchnot Kuebix
  • A carrier with an in house development team that wants to build custom workflows against a documented APInot Kuebix
  • A growing fleet moving off a legacy on premises system and unwilling to run its own database serversnot Kuebix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kuebix

  • The free tier that made the product well known was the reason most buyers looked at it, and after the Trimble acquisition the entry level commercial terms are no longer what the widely circulated reviews describe, so any research older than the acquisition is misleading.
  • Ownership by Trimble means the roadmap is set against a portfolio strategy centred on carrier and fleet technology, and shipper side investment competes internally with products that sell to a different customer.
  • It is a rating and booking tool rather than a full transportation management system, so shippers with multi leg, international or complex allocation requirements outgrow it quickly.
  • Rate accuracy depends on the shipper loading and maintaining its own carrier contracts, and stale rate tables produce confident quotes that the carrier invoice then contradicts.
  • Support and account management now run through a large diversified vendor, and small shippers on entry level arrangements report less direct access than they had with the original company.

Rose Rocket

  • Settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • It is not an accounting package, so the general ledger stays in QuickBooks, Xero or similar and month end still involves a reconciliation between two systems.
  • The strength is North American LTL and final mile, and truckload only carriers get less out of the portal and manifesting features they are paying for.
  • Pricing is not published and is structured per user, so a carrier with many part time dispatchers, terminal clerks and after hours staff pays for seats that are used a few hours a week.
  • The customer portal only helps if your shippers use it, and a carrier serving small shippers that still email pickup requests will not see the differentiation it bought.

Pricing, plan by plan

Kuebix

On request
  • Kuebix (Trimble Transportation)$undefined/year
    • Shipper rating, booking and tracking
    • Carrier rate management
    • Reporting and freight audit support

Rose Rocket

On request
  • Rose Rocket$undefined/year
    • Transportation management and dispatch
    • Branded customer portal
    • Driver mobile application and API access

Which should you pick?

Choose Kuebix if

  • You need rate shopping.
  • You work on Web, API.
  • You also want booking and tendering.
Kuebix review

Choose Rose Rocket if

  • You need branded shipper portal.
  • You work on Web, iOS, Android, API.
  • You also want ltl and final mile planning.
Rose Rocket review

Questions people ask

Is Kuebix or Rose Rocket better?
Neither clearly leads. Kuebix starts at On request and Rose Rocket at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kuebix or Rose Rocket?
Kuebix starts at On request and Rose Rocket at On request.
Does Kuebix or Rose Rocket run on more platforms?
Kuebix runs on Web, API. Rose Rocket runs on Web, iOS, Android, API.
What is Kuebix best used for?
Kuebix is most often used for a small shipper with negotiated ltl rates that currently compares carriers in a spreadsheet, a distributor wanting to check carrier invoices against quoted rates without buying a freight audit service, a shipper already invested in trimble transportation technology and wanting the shipper side from the same vendor, a logistics team needing basic lane and carrier spend reporting without an enterprise tms implementation. Of those, a small shipper with negotiated ltl rates that currently compares carriers in a spreadsheet and a distributor wanting to check carrier invoices against quoted rates without buying a freight audit service are not what Rose Rocket is typically brought in for.
What can Kuebix do that Rose Rocket cannot?
Kuebix covers Rate shopping, Booking and tendering, Shipment tracking, Freight audit support. Rose Rocket covers Branded shipper portal, LTL and final mile planning, Driver mobile app, Open API.

Answered from the vendors’ own pages

Kuebix: Is Kuebix still free?

Do not assume so. The free community tier was central to the original company and the terms changed after Trimble acquired the business in 2020. Confirm current availability with Trimble.

Rose Rocket: Is it built for truckload or LTL?

LTL, courier and final mile are where the planning and portal features earn their cost. Truckload works but uses less of the product.

Kuebix: Who owns Kuebix?

Trimble Inc., which acquired it in 2020.

Rose Rocket: Does it handle driver settlements?

Basic pay handling is present. Complex owner operator schemes usually need work outside the system.

Kuebix: Is it a full TMS?

It is strongest at LTL rate shopping, booking and tracking. Complex multimodal planning is not its territory.

Rose Rocket: Is there a public API?

Yes, and it is one of the reasons carriers with development capacity choose it.

Kuebix: Does it work with my own carrier contracts?

Yes, that is the core use case, but you are responsible for keeping the rate tables current.

Rose Rocket: Where is the company based?

Toronto, Canada, with customers across Canada and the United States.

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