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Cybersecurity · head to head

KnowBe4 vs OWASP ZAP

KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite
OWASP ZAP logo

OWASP ZAP

Cybersecurity

Free, open-source web application scanner and intercepting proxy, now governed by the Software Security Project.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only OWASP ZAP has a free tier, so it costs nothing to try first.
  • Each has a real cost: KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment; OWASP ZAP authenticated scanning of modern single-page applications is the hard part and ZAP makes you build it by hand: session handling, token refresh and login scripts are configured per application, and a misconfigured session means the scanner logs itself out and reports a clean result for pages it never reached.
  • They diverge on capability: KnowBe4 covers Security awareness training, OWASP ZAP covers Intercepting proxy.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which KnowBe4 and OWASP ZAP actually diverge.

Attributes where KnowBe4 and OWASP ZAP differ
AttributeKnowBe4OWASP ZAP
Starting price$1/monthFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWeb, Mobile, EmailDesktop, Cli, Api
Founded20102001

Identical on both: user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

Only in OWASP ZAP

  • Intercepting proxy
  • Passive scanner
  • Active scanner
  • AJAX spider
  • Automation Framework
  • Headless daemon and REST API
  • Docker images
  • Add-on marketplace

What people use each for

The jobs each tool is most often brought in to do.

KnowBe4

  • Security awareness training and simulated phishing for staffnot OWASP ZAP
  • Tracking employee susceptibility to phishing over timenot OWASP ZAP

OWASP ZAP

  • Adding a baseline security scan to every application's pipeline where per-target commercial licensing would limit coverage to a handfulnot KnowBe4
  • Manual penetration testing that needs an intercepting proxy, request replay and fuzzing without a paid licence per testernot KnowBe4
  • Teaching developers what an attack against their own endpoint looks like, using a tool they can install themselvesnot KnowBe4
  • Pre-release regression scanning of an internal application that would never justify a commercial DAST subscriptionnot KnowBe4

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

OWASP ZAP

  • Authenticated scanning of modern single-page applications is the hard part and ZAP makes you build it by hand: session handling, token refresh and login scripts are configured per application, and a misconfigured session means the scanner logs itself out and reports a clean result for pages it never reached.
  • There is no support contract in the product, so when a scan breaks the day before a release the escalation path is a GitHub issue and a community chat, which is not an answer that satisfies a delivery manager or an auditor who wants a named responsible party.
  • Active scanning sends genuine attack traffic, so it can create records, trigger emails, exhaust rate limits or destabilise a fragile environment, and pointing it at production without prior agreement produces an incident rather than a test result.
  • Output needs triage: passive rules generate large volumes of low-severity informational findings about headers and cookie flags that bury the few results that matter, and a team without someone tuning the rule set stops reading the report within a few sprints.
  • As a dynamic scanner it can only test what it can reach, so authorisation flaws between accounts, business logic abuse and anything behind an undiscovered endpoint go unreported, and a passing ZAP scan is evidence of nothing more than the absence of the classes of bug it looks for.

Pricing, plan by plan

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

OWASP ZAP

Free
  • Free & Open SourceFree
    • Full functionality
    • Active & passive scanning
    • Spider

Which should you pick?

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Choose OWASP ZAP if

  • You need intercepting proxy.
  • You want to start without paying.
  • You work on Desktop, Cli, Api.
  • You also want passive scanner.
OWASP ZAP review

Questions people ask

Is KnowBe4 or OWASP ZAP better?
Neither clearly leads. KnowBe4 starts at $1/month and OWASP ZAP at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KnowBe4 or OWASP ZAP?
OWASP ZAP has a free tier; the other does not. Paid plans start at $1/month for KnowBe4 and Free for OWASP ZAP.
Does KnowBe4 or OWASP ZAP run on more platforms?
KnowBe4 runs on Web, Mobile, Email. OWASP ZAP runs on Desktop, Cli, Api.
Can I use OWASP ZAP for free?
Yes. OWASP ZAP has a free tier, so you can try it without paying. KnowBe4 starts at $1/month.
What is KnowBe4 best used for?
KnowBe4 is most often used for security awareness training and simulated phishing for staff, tracking employee susceptibility to phishing over time. Of those, security awareness training and simulated phishing for staff and tracking employee susceptibility to phishing over time are not what OWASP ZAP is typically brought in for.
What can KnowBe4 do that OWASP ZAP cannot?
KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training. OWASP ZAP covers Intercepting proxy, Passive scanner, Active scanner, AJAX spider.

Answered from the vendors’ own pages

KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
OWASP ZAP: Is it still called OWASP ZAP?

The project left OWASP in August 2024 and is now governed by the Software Security Project, with core development sponsored by Checkmarx. The tool is now just ZAP, though most existing documentation, courses and search results still use the OWASP name.

KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
OWASP ZAP: Is it free for commercial use?

Yes. It is Apache 2.0 licensed, with no per-application, per-scan or per-user cost, and it can be used and modified commercially without a licence agreement.

KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
OWASP ZAP: Can it replace a penetration test?

No. It automates checks for known vulnerability classes against endpoints it can reach. It does not reason about business logic, chain findings into an attack, or test authorisation between accounts, which is most of what a tester actually does.

KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
OWASP ZAP: Does it run in CI?

Yes, through the official Docker images and the Automation Framework, which defines scan jobs in YAML so configuration lives in the repository. A baseline passive scan is the usual starting point because it is fast and non-intrusive.

OWASP ZAP: How does it compare to Burp Suite?

Burp Suite Professional is the more polished manual testing tool and has a stronger scanner and extension ecosystem, but it is licensed per tester and Burp Suite Enterprise per target. ZAP is the better fit where cost per target is the binding constraint; many teams use both.

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