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Logging · head to head

Kibana vs Rootly

Kibana logo

Kibana

Logging

Visualize Your Elasticsearch Data

From
Free
Rated
-
Rootly logo

Rootly

Logging

AI-native incident management with automation, on-call, and root cause analysis

From
$20/user-month
Rated
-

The short version

  • Only Kibana has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kibana requires Elasticsearch; it is a front end for data held there rather than a standalone analytics tool; Rootly pricing higher than some competitors for basic features
  • They diverge on capability: Kibana covers Data visualization, Rootly covers AI SRE automation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kibana and Rootly actually diverge.

Attributes where Kibana and Rootly differ
AttributeKibanaRootly
Starting priceFree$20/user-month
Pricing modelopen-sourcesubscription
Free tierYesNo
PlatformsWeb, ApiWeb, Mobile, Slack, Microsoft Teams
Founded20112020

Identical on both: user rating (Not yet rated), category (Logging).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kibana

  • Data visualization
  • Dashboard creation
  • Log discovery
  • Alerting
  • API
  • Webhooks
  • REST
  • Web support

Only in Rootly

  • AI SRE automation
  • Alert routing
  • On-call management
  • Incident response
  • Call routing
  • AI meeting bot
  • Status pages

What people use each for

The jobs each tool is most often brought in to do.

Kibana

  • Querying and visualising data held in Elasticsearchnot Rootly
  • Dashboards over log and metric datanot Rootly
  • Anomaly detection with machine learning jobsnot Rootly
  • Geospatial analysis on indexed location datanot Rootly
  • Alerting on query thresholdsnot Rootly

Rootly

  • Automate on-call and incident response workflowsnot Kibana
  • Run root cause analysis with AI assistancenot Kibana
  • Track and improve Mean Time to Mitigation (MTTR)not Kibana
  • Coordinate response across distributed teamsnot Kibana
  • Learn from post-incident retrospectivesnot Kibana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kibana

  • Requires Elasticsearch; it is a front end for data held there rather than a standalone analytics tool
  • Self-managed means running and scaling the Elastic stack yourself
  • Cost is not Kibana's own; it follows whichever Elastic deployment sits underneath

Rootly

  • Pricing higher than some competitors for basic features
  • AI SRE features require separate contact-sales engagement
  • Learning curve for advanced automation features
  • Per-user pricing increases costs as team grows

Pricing, plan by plan

Kibana

Free
  • FreeFree
    • Data visualization
    • Dashboard creation
    • Log discovery

Rootly

$20/user-month
  • Incident Response Essentials$20/user-month
    • Response with Slack integration
    • @Rootly AI Chat
    • AI Similar Incidents detection
  • Incident Response Enterprise$undefined/custom
    • All Essentials features
    • Custom forms and incident types
    • Private incidents
  • On-Call Essentials$20/user-month
    • Alert grouping and routing
    • Live call routing (1 phone number)
    • Schedules and escalation policies
  • On-Call Enterprise$undefined/custom
    • All Essentials features
    • 5 phone numbers for call routing
    • Unlimited schedules

Which should you pick?

Choose Kibana if

  • You need data visualization.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want dashboard creation.

Choose Rootly if

  • You need ai sre automation.
  • You work on Web, Mobile, Slack, Microsoft Teams.
  • You also want alert routing.

Questions people ask

Is Kibana or Rootly better?
Neither clearly leads. Kibana starts at Free and Rootly at $20/user-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kibana or Rootly?
Kibana has a free tier; the other does not. Paid plans start at Free for Kibana and $20/user-month for Rootly.
Does Kibana or Rootly run on more platforms?
Kibana runs on Web, Api. Rootly runs on Web, Mobile, Slack, Microsoft Teams.
Can I use Kibana for free?
Yes. Kibana has a free tier, so you can try it without paying. Rootly starts at $20/user-month.
What is Kibana best used for?
Kibana is most often used for querying and visualising data held in elasticsearch, dashboards over log and metric data, anomaly detection with machine learning jobs, geospatial analysis on indexed location data. Of those, querying and visualising data held in elasticsearch and dashboards over log and metric data are not what Rootly is typically brought in for.
What can Kibana do that Rootly cannot?
Kibana covers Data visualization, Dashboard creation, Log discovery, Alerting. Rootly covers AI SRE automation, Alert routing, On-call management, Incident response.

Answered from the vendors’ own pages

Kibana: Is Kibana available for free?

Kibana is offered with a free trial across all deployment models (Elastic Cloud Serverless, Hosted, and self-managed). Kibana is a component of the Elastic product suite and is not priced separately.

Source
Rootly: How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source
Kibana: How is Kibana priced?

Kibana pricing is bundled with Elasticsearch or other Elastic products. Pricing varies by deployment model: Elastic Cloud Serverless uses usage-based pricing, Hosted uses resource-based pricing, and self-managed is free to download.

Source
Rootly: What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source
Rootly: Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source
Rootly: Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source
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