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Browser Extensions · head to head

Keeper vs Optimizely

Keeper logo

Keeper

Browser Extensions

Protect your passwords and private information

From
Free
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Keeper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keeper free tier is severely limited to 10 passwords on a single device; essentially a trial rather than a usable free version; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Keeper covers Password management, Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keeper and Optimizely actually diverge.

Attributes where Keeper and Optimizely differ
AttributeKeeperOptimizely
Starting priceFree$10000/year
Pricing modelUnknownquote
Free tierYesNo
PlatformsChrome, Firefox, Edge, Safari, Brave, Opera, iOS, Android, macOS, WindowsWeb, Mobile
CategoryBrowser ExtensionsMarketing
Founded20112010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keeper

  • Password management
  • Zero-knowledge encryption
  • Secure file storage
  • BreachWatch
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Keeper

  • Business and enterprise password management with zero-knowledge encryptionnot Optimizely
  • Privileged access management for admin and service accountsnot Optimizely
  • Secure remote access and privileged session recordingnot Optimizely
  • Application secrets management through Secrets Managernot Optimizely
  • Government deployments requiring FedRAMP Highnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Keeper
  • Feature flagging and personalisation for digital productsnot Keeper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keeper

  • Free tier is severely limited to 10 passwords on a single device; essentially a trial rather than a usable free version
  • Personal plan at $1.79/month is promotional pricing; regular price is higher, making budget comparison difficult

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Keeper

Free
  • FreeFree
    • 10 passwords max
    • Single device only
    • No sync
  • Personal$1.79/month
    • Unlimited passwords
    • All devices
    • 2FA support
  • Family$3.83/month
    • Up to 5 users
    • Unlimited storage
    • Shared vaults

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Keeper if

  • You need password management.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge, Safari, Brave, Opera, iOS, Android, macOS, Windows.
  • You also want zero-knowledge encryption.
Keeper review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Keeper or Optimizely better?
Neither clearly leads. Keeper starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keeper or Optimizely?
Keeper has a free tier; the other does not. Paid plans start at Free for Keeper and $10000/year for Optimizely.
Does Keeper or Optimizely run on more platforms?
Keeper runs on Chrome, Firefox, Edge, Safari, Brave, Opera, iOS, Android, macOS, Windows. Optimizely runs on Web, Mobile.
Can I use Keeper for free?
Yes. Keeper has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Keeper best used for?
Keeper is most often used for business and enterprise password management with zero-knowledge encryption, privileged access management for admin and service accounts, secure remote access and privileged session recording, application secrets management through secrets manager. Of those, business and enterprise password management with zero-knowledge encryption and privileged access management for admin and service accounts are not what Optimizely is typically brought in for.
What can Keeper do that Optimizely cannot?
Keeper covers Password management, Zero-knowledge encryption, Secure file storage, BreachWatch. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management.

Answered from the vendors’ own pages

Keeper: Is there a free version of Keeper?

Keeper offers a free version with very limited functionality: it stores only 10 passwords on a single mobile device with no cross-device sync. A 30-day free trial provides full access to all features.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Keeper: What are Keeper's paid pricing plans?

Keeper Personal starts at $1.79/month (promotional pricing) with annual billing. Keeper Family covers up to 5 users at $3.83/month annually. Both include unlimited password storage, cross-device sync, and 2FA support.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Keeper: What browsers and devices does Keeper support?

Keeper has browser extensions for Chrome, Firefox, Edge, Safari, Brave, and Opera. It also offers native apps for iOS, Android, macOS, Windows, and web access.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Keeper: Does Keeper support 2FA and passkeys?

Yes, Keeper stores and autofills FIDO2 passkeys and supports multiple 2FA methods including TOTP, SMS, and WebAuthn. Biometric login (fingerprint/face recognition) is also supported.

Source
Keeper: How secure is Keeper?

Keeper uses zero-knowledge architecture where data is encrypted and decrypted only on your device. Only you can access your vault, and the company cannot see your passwords or data.

Source
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