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Browser Extensions · head to head

Keeper vs Marketing Evolution

Keeper logo

Keeper

Browser Extensions

Protect your passwords and private information

From
Free
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Only Keeper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keeper free tier is severely limited to 10 passwords on a single device; essentially a trial rather than a usable free version; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Keeper covers Password management, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keeper and Marketing Evolution actually diverge.

Attributes where Keeper and Marketing Evolution differ
AttributeKeeperMarketing Evolution
Starting priceFree$5000/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsChrome, Firefox, Edge, Safari, Brave, Opera, iOS, Android, macOS, WindowsWeb, Api, Analytics
CategoryBrowser ExtensionsMarketing
Founded20112008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keeper

  • Password management
  • Zero-knowledge encryption
  • Secure file storage
  • BreachWatch
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

What people use each for

The jobs each tool is most often brought in to do.

Keeper

  • Business and enterprise password management with zero-knowledge encryptionnot Marketing Evolution
  • Privileged access management for admin and service accountsnot Marketing Evolution
  • Secure remote access and privileged session recordingnot Marketing Evolution
  • Application secrets management through Secrets Managernot Marketing Evolution
  • Government deployments requiring FedRAMP Highnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Keeper
  • Attribution modeling and customer journey reconstructionnot Keeper
  • AI-agent-ready marketing data context and business ontologynot Keeper
  • Marketing budget planning and scenario simulation with Darwin toolnot Keeper
  • Cross-channel performance monitoring and KPI standardizationnot Keeper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keeper

  • Free tier is severely limited to 10 passwords on a single device; essentially a trial rather than a usable free version
  • Personal plan at $1.79/month is promotional pricing; regular price is higher, making budget comparison difficult

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Keeper

Free
  • FreeFree
    • 10 passwords max
    • Single device only
    • No sync
  • Personal$1.79/month
    • Unlimited passwords
    • All devices
    • 2FA support
  • Family$3.83/month
    • Up to 5 users
    • Unlimited storage
    • Shared vaults

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Keeper if

  • You need password management.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge, Safari, Brave, Opera, iOS, Android, macOS, Windows.
  • You also want zero-knowledge encryption.
Keeper review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Keeper or Marketing Evolution better?
Neither clearly leads. Keeper starts at Free and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keeper or Marketing Evolution?
Keeper has a free tier; the other does not. Paid plans start at Free for Keeper and $5000/month for Marketing Evolution.
Does Keeper or Marketing Evolution run on more platforms?
Keeper runs on Chrome, Firefox, Edge, Safari, Brave, Opera, iOS, Android, macOS, Windows. Marketing Evolution runs on Web, Api, Analytics.
Can I use Keeper for free?
Yes. Keeper has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Keeper best used for?
Keeper is most often used for business and enterprise password management with zero-knowledge encryption, privileged access management for admin and service accounts, secure remote access and privileged session recording, application secrets management through secrets manager. Of those, business and enterprise password management with zero-knowledge encryption and privileged access management for admin and service accounts are not what Marketing Evolution is typically brought in for.
What can Keeper do that Marketing Evolution cannot?
Keeper covers Password management, Zero-knowledge encryption, Secure file storage, BreachWatch. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis.

Answered from the vendors’ own pages

Keeper: Is there a free version of Keeper?

Keeper offers a free version with very limited functionality: it stores only 10 passwords on a single mobile device with no cross-device sync. A 30-day free trial provides full access to all features.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Keeper: What are Keeper's paid pricing plans?

Keeper Personal starts at $1.79/month (promotional pricing) with annual billing. Keeper Family covers up to 5 users at $3.83/month annually. Both include unlimited password storage, cross-device sync, and 2FA support.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Keeper: What browsers and devices does Keeper support?

Keeper has browser extensions for Chrome, Firefox, Edge, Safari, Brave, and Opera. It also offers native apps for iOS, Android, macOS, Windows, and web access.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Keeper: Does Keeper support 2FA and passkeys?

Yes, Keeper stores and autofills FIDO2 passkeys and supports multiple 2FA methods including TOTP, SMS, and WebAuthn. Biometric login (fingerprint/face recognition) is also supported.

Source
Keeper: How secure is Keeper?

Keeper uses zero-knowledge architecture where data is encrypted and decrypted only on your device. Only you can access your vault, and the company cannot see your passwords or data.

Source
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