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Insurance · head to head

Ivans vs Policyholders

Ivans logo

Ivans

Insurance

Carrier to agency data exchange infrastructure that sits under most US insurance agency management systems

From
On request
Rated
-
Full reviewWebsite
P

Policyholders

Insurance

Insurance platform for brokers and agents

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Ivans covers Ivans Download, Policyholders covers Policy management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Ivans and Policyholders actually diverge.

Attributes where Ivans and Policyholders differ
AttributeIvansPolicyholders
Starting priceOn request$99/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ivans

  • Ivans Download
  • Ivans Exchange
  • Ivans Distribution
  • Market Appetite
  • Download analytics for carriers
  • Commission download

Only in Policyholders

  • Policy management
  • Client management
  • Commission tracking
  • Document storage
  • Task management
  • Calendar integration
  • Reporting and analytics
  • Mobile app

What people use each for

The jobs each tool is most often brought in to do.

Ivans

  • An agency evaluating a new management system that needs to confirm, carrier by carrier and line by line, which data will actually download before it signsnot Policyholders
  • A carrier launching a new line that wants agency systems to receive policy data automatically rather than by rekeying from a portalnot Policyholders
  • An MGA that wants its book visible to retail agencies in the same download flow as admitted carriersnot Policyholders
  • An agency operations lead auditing why commission reconciliation keeps failing, which usually turns out to be a missing or misconfigured download connectionnot Policyholders

Policyholders

  • Policy administrationnot Ivans
  • Client managementnot Ivans
  • Commission trackingnot Ivans
  • Agency operationsnot Ivans

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ivans

  • Applied Systems owns both Ivans and competing agency management systems, so the neutral infrastructure that every AMS depends on is controlled by one of the AMS vendors, a conflict that rival vendors have complained about for years.
  • Download coverage is decided by carriers, not by Ivans or your AMS, so a carrier that does not publish a line simply does not download it and no amount of configuration in your system will fix it.
  • Eligibility requires that you are appointed and writing the line in that state, meaning newly appointed agencies wait on carrier-side setup with little visibility into where the request sits.
  • Data quality varies sharply by carrier, and agencies routinely find that some carriers send incomplete or oddly mapped policy data that then has to be cleaned inside the AMS, undermining the point of automating it.
  • Pricing is opaque and largely invisible to agencies because it is bundled into AMS and carrier agreements, which makes it impossible to judge what the network actually costs your business or to negotiate it.

Policyholders

Nothing recorded yet. See the Policyholders review.

Pricing, plan by plan

Ivans

On request
  • Ivans$undefined/year
    • Ivans Exchange is provided to agencies at no additional charge, with a possible fee for Citizens of Florida business
    • Carrier and MGA participation, Ivans Distribution and appetite products are quoted
    • Pricing is generally embedded in the agency management system or carrier agreement rather than billed separately to the agency

Policyholders

$99/month
  • Starter$99/month
    • Policy management
    • Client tracking
    • Basic reporting
  • Professional$299/month
    • All Starter features
    • Commission tracking
    • Advanced analytics

Which should you pick?

Choose Ivans if

  • You need ivans download.
  • You also want ivans exchange.
Ivans review

Choose Policyholders if

  • You need policy management.
  • You work on Web, Ios, Android.
  • You also want client management.
Policyholders review

Questions people ask

Is Ivans or Policyholders better?
Neither clearly leads. Ivans starts at On request and Policyholders at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ivans or Policyholders?
Ivans starts at On request and Policyholders at $99/month.
Does Ivans or Policyholders run on more platforms?
Ivans runs on Web. Policyholders runs on Web, Ios, Android.
What is Ivans best used for?
Ivans is most often used for an agency evaluating a new management system that needs to confirm, carrier by carrier and line by line, which data will actually download before it signs, a carrier launching a new line that wants agency systems to receive policy data automatically rather than by rekeying from a portal, an mga that wants its book visible to retail agencies in the same download flow as admitted carriers, an agency operations lead auditing why commission reconciliation keeps failing, which usually turns out to be a missing or misconfigured download connection. Of those, an agency evaluating a new management system that needs to confirm, carrier by carrier and line by line, which data will actually download before it signs and a carrier launching a new line that wants agency systems to receive policy data automatically rather than by rekeying from a portal are not what Policyholders is typically brought in for.
What can Ivans do that Policyholders cannot?
Ivans covers Ivans Download, Ivans Exchange, Ivans Distribution, Market Appetite. Policyholders covers Policy management, Client management, Commission tracking, Document storage.

Answered from the vendors’ own pages

Ivans: Do agencies pay for Ivans?

Ivans Exchange is provided to agencies at no additional cost, with a noted exception for business written with Citizens of Florida. The economics sit with carriers and with the agency management system vendors.

Ivans: Why is a carrier not downloading?

Almost always eligibility or carrier-side publication: you must be appointed and writing that line in that state, and the carrier must publish that line for download. Check the connection status in Ivans Exchange first.

Ivans: Is Ivans owned by Applied Systems?

Yes. That matters because Applied also sells Applied Epic and EZLynx, so a competing AMS depends on infrastructure run by a competitor.

Ivans: Can you switch AMS and keep your downloads?

Connections have to be re-pointed to the new system, which is a per-carrier request through Ivans Exchange and is a common source of migration delay.

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