Marketing · head to head
Invoca vs Microsoft Clarity
Invoca
Marketing
Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend
- From
- On request
- Rated
- -
Microsoft Clarity
Marketing
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
- From
- Free
- Rated
- -
The short version
- Only Microsoft Clarity has a free tier, so it costs nothing to try first.
- Each has a real cost: Invoca entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.; Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Invoca and Microsoft Clarity actually diverge.
| Attribute | Invoca | Microsoft Clarity |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | quote | free |
| Free tier | No | Yes |
| Platforms | Web | Web, iOS, Android |
Identical on both: user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Invoca
- Dynamic number insertion
- Signal AI
- Ad platform integration
- Call transcription
- PreSense
- Call routing
- Quality management
- Compliance redaction
Only in Microsoft Clarity
Nothing recorded that Invoca does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Invoca
- A multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volumenot Microsoft Clarity
- An insurance carrier feeding qualified call outcomes back into Google Ads so bidding optimises on written policies instead of raw callsnot Microsoft Clarity
- An automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiriesnot Microsoft Clarity
- A home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused themnot Microsoft Clarity
Microsoft Clarity
- SaaS product teams identifying checkout and signup funnel frictionnot Invoca
- E-commerce sites optimising product discovery and purchase flowsnot Invoca
- Content websites understanding reading patterns and article engagementnot Invoca
- Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Invoca
- B2B platforms optimising onboarding and feature discoverynot Invoca
- Agencies and consultants providing UX analysis to clients free of chargenot Invoca
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Invoca
- Entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
- Telephony minutes and tracking numbers are metered separately from the platform fee, so a seasonal advertising spike produces an invoice nobody forecast.
- Signal AI, PreSense and quality management are frequently sold as add-on modules rather than included, meaning the demo you were shown may cost noticeably more than the quote you were given.
- Contracts are annual or multi-year with usage minimums and no month-to-month option, so a campaign strategy that shifts away from phone calls leaves you paying for capacity you no longer use.
- The product is deep on inbound phone attribution and shallow elsewhere; if your buying journey also involves chat, forms and in-store visits, Invoca covers only one channel and you still need a separate attribution model for the rest.
Microsoft Clarity
- No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
- Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
- AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
- Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds
Pricing, plan by plan
Invoca
On request- Pro$undefined/year
- Around 6,000 annual local or toll-free numbers
- 5 custom Signals
- Dynamic number insertion
- Enterprise$undefined/year
- Around 12,000 annual numbers
- 50 custom Signals
- Advanced routing
- Elite$undefined/year
- Around 18,000 annual numbers
- 100 custom Signals
- Full analytics suite
- Performance Professional$undefined/year
- Pay-per-call network features
- Publisher and affiliate call tracking
- Payout management
Microsoft Clarity
FreeNo published plan breakdown. See the Microsoft Clarity review.
Which should you pick?
Choose Microsoft Clarity if
- You want to start without paying.
- You work on Web, iOS, Android.
Questions people ask
- Is Invoca or Microsoft Clarity better?
- Neither clearly leads. Invoca starts at On request and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Invoca or Microsoft Clarity?
- Microsoft Clarity has a free tier; the other does not. Paid plans start at On request for Invoca and Free for Microsoft Clarity.
- Does Invoca or Microsoft Clarity run on more platforms?
- Invoca runs on Web. Microsoft Clarity runs on Web, iOS, Android.
- Can I use Microsoft Clarity for free?
- Yes. Microsoft Clarity has a free tier, so you can try it without paying. Invoca starts at On request.
- What is Invoca best used for?
- Invoca is most often used for a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume, an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls, an automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiries, a home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused them. Of those, a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume and an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls are not what Microsoft Clarity is typically brought in for.
- What can Invoca do that Microsoft Clarity cannot?
- Invoca covers Dynamic number insertion, Signal AI, Ad platform integration, Call transcription.
Answered from the vendors’ own pages
Invoca: Does Invoca publish prices?
No. Every deal is quoted from call volume, number count and which modules you licence. Independent reports put the entry point near 1,500 US dollars a month plus minutes.
Microsoft Clarity: Is Microsoft Clarity truly free?
Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.
SourceInvoca: Is this different from CallRail?
Yes, in ambition and price. Invoca targets enterprise attribution with automated outcome classification fed back to ad bidding; lighter call tracking tools stop at source attribution.
Microsoft Clarity: Does Clarity comply with GDPR and CCPA?
Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.
SourceInvoca: Is it HIPAA compatible?
Invoca sells heavily into healthcare and offers redaction and compliance controls for regulated recordings; confirm the specific terms in your contract.
Microsoft Clarity: Can Clarity track mobile apps?
Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.
SourceInvoca: Do we need a contact centre platform as well?
Yes. Invoca tracks and analyses calls, it does not run your contact centre.
Related pages
More on Microsoft Clarity
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