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Marketing · head to head

Invoca vs Leadpages

Invoca logo

Invoca

Marketing

Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend

From
On request
Rated
-
Full reviewWebsite
Leadpages logo

Leadpages

Marketing

AI-powered landing page builder with lead capture and A/B testing.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Leadpages has a free tier, so it costs nothing to try first.
  • Each has a real cost: Invoca entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.; Leadpages hTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Invoca and Leadpages actually diverge.

Attributes where Invoca and Leadpages differ
AttributeInvocaLeadpages
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Mobile, API

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Invoca

  • Dynamic number insertion
  • Signal AI
  • Ad platform integration
  • Call transcription
  • PreSense
  • Call routing
  • Quality management
  • Compliance redaction

Only in Leadpages

Nothing recorded that Invoca does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Invoca

  • A multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volumenot Leadpages
  • An insurance carrier feeding qualified call outcomes back into Google Ads so bidding optimises on written policies instead of raw callsnot Leadpages
  • An automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiriesnot Leadpages
  • A home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused themnot Leadpages

Leadpages

  • Small business owners and entrepreneurs seeking budget-friendly landing page creationnot Invoca
  • Agencies and freelancers managing multiple client campaigns with AI-assisted page generationnot Invoca
  • SaaS companies optimising customer acquisition with A/B testing and Smart Trafficnot Invoca
  • E-commerce businesses running promotional campaigns with Stripe checkout integrationnot Invoca
  • Sales teams requiring lead enrichment and automated lead qualification via Lead Agent AInot Invoca

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Invoca

  • Entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
  • Telephony minutes and tracking numbers are metered separately from the platform fee, so a seasonal advertising spike produces an invoice nobody forecast.
  • Signal AI, PreSense and quality management are frequently sold as add-on modules rather than included, meaning the demo you were shown may cost noticeably more than the quote you were given.
  • Contracts are annual or multi-year with usage minimums and no month-to-month option, so a campaign strategy that shifts away from phone calls leaves you paying for capacity you no longer use.
  • The product is deep on inbound phone attribution and shallow elsewhere; if your buying journey also involves chat, forms and in-store visits, Invoca covers only one channel and you still need a separate attribution model for the rest.

Leadpages

  • HTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Full optimisation features (A/B testing, Smart Traffic, heatmaps) only available in Grow tier ($99/month) and above
  • AI credits vary by plan, with Starter limited to 4,000 credits (insufficient for heavy AI usage)
  • All plans include unlimited traffic, but AI credit limitations may restrict heavy use of page generation features
  • 20% savings only apply with annual billing; monthly billing charges full price

Pricing, plan by plan

Invoca

On request
  • Pro$undefined/year
    • Around 6,000 annual local or toll-free numbers
    • 5 custom Signals
    • Dynamic number insertion
  • Enterprise$undefined/year
    • Around 12,000 annual numbers
    • 50 custom Signals
    • Advanced routing
  • Elite$undefined/year
    • Around 18,000 annual numbers
    • 100 custom Signals
    • Full analytics suite
  • Performance Professional$undefined/year
    • Pay-per-call network features
    • Publisher and affiliate call tracking
    • Payout management

Leadpages

Free
  • HTML Pub - Starter$10/month
    • 5 pages
    • 1 custom domain
    • 4,000 AI credits
  • HTML Pub - Pro$29/month
    • 25 pages
    • 1 custom domain
    • 5 GB storage
  • HTML Pub - Business$49/month
    • 50 pages
    • 2 custom domains
    • 2 blogs
  • Leadpages - Grow$99/month
    • Unlimited pages
    • 4 custom domains
    • Manual A/B testing

Which should you pick?

Choose Invoca if

  • You need dynamic number insertion.
  • You also want signal ai.
Invoca review

Choose Leadpages if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Leadpages review

Questions people ask

Is Invoca or Leadpages better?
Neither clearly leads. Invoca starts at On request and Leadpages at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Invoca or Leadpages?
Leadpages has a free tier; the other does not. Paid plans start at On request for Invoca and Free for Leadpages.
Does Invoca or Leadpages run on more platforms?
Invoca runs on Web. Leadpages runs on Web, Mobile, API.
Can I use Leadpages for free?
Yes. Leadpages has a free tier, so you can try it without paying. Invoca starts at On request.
What is Invoca best used for?
Invoca is most often used for a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume, an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls, an automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiries, a home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused them. Of those, a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume and an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls are not what Leadpages is typically brought in for.
What can Invoca do that Leadpages cannot?
Invoca covers Dynamic number insertion, Signal AI, Ad platform integration, Call transcription.

Answered from the vendors’ own pages

Invoca: Does Invoca publish prices?

No. Every deal is quoted from call volume, number count and which modules you licence. Independent reports put the entry point near 1,500 US dollars a month plus minutes.

Leadpages: How quickly can I create a landing page with Leadpages?

Leadpages' AI engine generates a complete landing page in approximately 60 seconds based on your description. You can then customise it using the drag-and-drop editor.

Source
Invoca: Is this different from CallRail?

Yes, in ambition and price. Invoca targets enterprise attribution with automated outcome classification fed back to ad bidding; lighter call tracking tools stop at source attribution.

Leadpages: Does Leadpages include unlimited traffic?

Yes. All Leadpages plans include unlimited traffic with no overage fees.

Source
Invoca: Is it HIPAA compatible?

Invoca sells heavily into healthcare and offers redaction and compliance controls for regulated recordings; confirm the specific terms in your contract.

Leadpages: What is Lead Agent?

Lead Agent is an AI sales assistant that qualifies and routes leads automatically based on criteria you define, reducing manual lead qualification work.

Source
Invoca: Do we need a contact centre platform as well?

Yes. Invoca tracks and analyses calls, it does not run your contact centre.

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