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Marketing · head to head

Invoca vs Lucky Orange

Invoca logo

Invoca

Marketing

Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend

From
On request
Rated
-
Full reviewWebsite
Lucky Orange logo

Lucky Orange

Marketing

All-in-one conversion optimization

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lucky Orange has a free tier, so it costs nothing to try first.
  • Each has a real cost: Invoca entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.; Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns
  • They diverge on capability: Invoca covers Dynamic number insertion, Lucky Orange covers Heatmaps.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Invoca and Lucky Orange actually diverge.

Attributes where Invoca and Lucky Orange differ
AttributeInvocaLucky Orange
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
FoundedUnknown2012

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Invoca

  • Dynamic number insertion
  • Signal AI
  • Ad platform integration
  • Call transcription
  • PreSense
  • Call routing
  • Quality management
  • Compliance redaction

Only in Lucky Orange

  • Heatmaps
  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce

What people use each for

The jobs each tool is most often brought in to do.

Invoca

  • A multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volumenot Lucky Orange
  • An insurance carrier feeding qualified call outcomes back into Google Ads so bidding optimises on written policies instead of raw callsnot Lucky Orange
  • An automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiriesnot Lucky Orange
  • A home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused themnot Lucky Orange

Lucky Orange

  • User experience analysisnot Invoca
  • Bug reproductionnot Invoca
  • Conversion optimizationnot Invoca
  • Customer journey mappingnot Invoca
  • Usability testingnot Invoca

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Invoca

  • Entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
  • Telephony minutes and tracking numbers are metered separately from the platform fee, so a seasonal advertising spike produces an invoice nobody forecast.
  • Signal AI, PreSense and quality management are frequently sold as add-on modules rather than included, meaning the demo you were shown may cost noticeably more than the quote you were given.
  • Contracts are annual or multi-year with usage minimums and no month-to-month option, so a campaign strategy that shifts away from phone calls leaves you paying for capacity you no longer use.
  • The product is deep on inbound phone attribution and shallow elsewhere; if your buying journey also involves chat, forms and in-store visits, Invoca covers only one channel and you still need a separate attribution model for the rest.

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

Pricing, plan by plan

Invoca

On request
  • Pro$undefined/year
    • Around 6,000 annual local or toll-free numbers
    • 5 custom Signals
    • Dynamic number insertion
  • Enterprise$undefined/year
    • Around 12,000 annual numbers
    • 50 custom Signals
    • Advanced routing
  • Elite$undefined/year
    • Around 18,000 annual numbers
    • 100 custom Signals
    • Full analytics suite
  • Performance Professional$undefined/year
    • Pay-per-call network features
    • Publisher and affiliate call tracking
    • Payout management

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

Which should you pick?

Choose Invoca if

  • You need dynamic number insertion.
  • You also want signal ai.
Invoca review

Choose Lucky Orange if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Lucky Orange review

Questions people ask

Is Invoca or Lucky Orange better?
Neither clearly leads. Invoca starts at On request and Lucky Orange at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Invoca or Lucky Orange?
Lucky Orange has a free tier; the other does not. Paid plans start at On request for Invoca and Free for Lucky Orange.
Does Invoca or Lucky Orange run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Lucky Orange for free?
Yes. Lucky Orange has a free tier, so you can try it without paying. Invoca starts at On request.
What is Invoca best used for?
Invoca is most often used for a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume, an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls, an automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiries, a home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused them. Of those, a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume and an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls are not what Lucky Orange is typically brought in for.
What can Invoca do that Lucky Orange cannot?
Invoca covers Dynamic number insertion, Signal AI, Ad platform integration, Call transcription. Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys.

Answered from the vendors’ own pages

Invoca: Does Invoca publish prices?

No. Every deal is quoted from call volume, number count and which modules you licence. Independent reports put the entry point near 1,500 US dollars a month plus minutes.

Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
Invoca: Is this different from CallRail?

Yes, in ambition and price. Invoca targets enterprise attribution with automated outcome classification fed back to ad bidding; lighter call tracking tools stop at source attribution.

Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
Invoca: Is it HIPAA compatible?

Invoca sells heavily into healthcare and offers redaction and compliance controls for regulated recordings; confirm the specific terms in your contract.

Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
Invoca: Do we need a contact centre platform as well?

Yes. Invoca tracks and analyses calls, it does not run your contact centre.

Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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