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Customer Success · head to head

InMoment vs Sogolytics

InMoment logo

InMoment

Customer Success

Enterprise experience management combining customer feedback, text analytics and case management, quote priced

From
On request
Rated
-
Full reviewWebsite
Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Sogolytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: InMoment there is no published pricing anywhere, so a buyer cannot build a shortlist by cost without first entering a sales process with InMoment directly.; Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • They diverge on capability: InMoment covers Multi-channel feedback collection, Sogolytics covers Drag-and-drop survey builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which InMoment and Sogolytics actually diverge.

Attributes where InMoment and Sogolytics differ
AttributeInMomentSogolytics
Starting priceOn requestFree
Pricing modelquotePer user per month
Free tierNoYes
CategoryCustomer SuccessSurveys

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in InMoment

  • Multi-channel feedback collection
  • Text and sentiment analytics
  • Case management
  • Location-level reporting
  • Review site integration
  • API and CRM integration

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

InMoment

  • A multi-location retail chain aggregating customer feedback and public reviews across hundreds of storesnot Sogolytics
  • A hotel group needing case management so a bad review triggers a follow-up task for the right property managernot Sogolytics
  • A healthcare system routing patient experience feedback to the relevant department automaticallynot Sogolytics
  • A financial services company needing text analytics on open-ended feedback at a volume manual review cannot handlenot Sogolytics

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot InMoment
  • A school or nonprofit needing multilingual survey support on a limited budgetnot InMoment
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot InMoment
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot InMoment

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

InMoment

  • There is no published pricing anywhere, so a buyer cannot build a shortlist by cost without first entering a sales process with InMoment directly.
  • It is built for high-volume, multi-location feedback programmes, so a single-location business or small team gets a platform sized well beyond its actual need.
  • Implementation and customisation require technical expertise, and reviewers note the platform can be expensive and complex to configure for a specific workflow.
  • Professional services are billed separately from platform access, so the effective first-year cost is typically higher than the ongoing annual platform fee alone.
  • It is easy to confuse with the catalogued Momen no-code product or with smaller customer feedback tools; InMoment is specifically enterprise-scale experience management, not a lightweight feedback widget.

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Pricing, plan by plan

InMoment

On request
  • InMoment XI Platform$undefined/year
    • Priced by response volume, users and modules licensed
    • Separate line items for platform access and professional services
    • Entry-level configurations start in the low hundreds of dollars a month

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Which should you pick?

Choose InMoment if

  • You need multi-channel feedback collection.
  • You work on Web, iOS, Android.
  • You also want text and sentiment analytics.
InMoment review

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Questions people ask

Is InMoment or Sogolytics better?
Neither clearly leads. InMoment starts at On request and Sogolytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, InMoment or Sogolytics?
Sogolytics has a free tier; the other does not. Paid plans start at On request for InMoment and Free for Sogolytics.
Does InMoment or Sogolytics run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Sogolytics for free?
Yes. Sogolytics has a free tier, so you can try it without paying. InMoment starts at On request.
What is InMoment best used for?
InMoment is most often used for a multi-location retail chain aggregating customer feedback and public reviews across hundreds of stores, a hotel group needing case management so a bad review triggers a follow-up task for the right property manager, a healthcare system routing patient experience feedback to the relevant department automatically, a financial services company needing text analytics on open-ended feedback at a volume manual review cannot handle. Of those, a multi-location retail chain aggregating customer feedback and public reviews across hundreds of stores and a hotel group needing case management so a bad review triggers a follow-up task for the right property manager are not what Sogolytics is typically brought in for.
What can InMoment do that Sogolytics cannot?
InMoment covers Multi-channel feedback collection, Text and sentiment analytics, Case management, Location-level reporting. Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.

Answered from the vendors’ own pages

InMoment: Does InMoment publish pricing?

No, every deployment is quoted individually based on feedback volume, users, modules and implementation scope.

Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

InMoment: What size of organisation is InMoment built for?

Large, multi-location consumer businesses in retail, hospitality, healthcare and financial services running feedback programmes at scale.

Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

InMoment: Does InMoment include case management, not just survey collection?

Yes, flagged feedback routes into a case management workflow for frontline follow-up, not only reporting.

Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

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