Customer Success · head to head
Appcues vs InMoment
Appcues
Customer Success
In-app onboarding flows and product announcements built without engineering time
- From
- On request
- Rated
- -
InMoment
Customer Success
Enterprise experience management combining customer feedback, text analytics and case management, quote priced
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Appcues appcues no longer publishes any prices; the pricing page shows tiers and limits but no dollar figures, so what used to be a self-serve purchase now requires a sales call and there is no way to compare cost against alternatives before contact.; InMoment there is no published pricing anywhere, so a buyer cannot build a shortlist by cost without first entering a sales process with InMoment directly.
- They diverge on capability: Appcues covers No-code flow builder, InMoment covers Multi-channel feedback collection.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Appcues and InMoment actually diverge.
Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Appcues
- No-code flow builder
- Onboarding checklists
- Segmentation and targeting
- NPS and in-app surveys
- Mobile SDK
- Experience analytics
- Workflows
- A/B testing of flows
Only in InMoment
- Multi-channel feedback collection
- Text and sentiment analytics
- Case management
- Location-level reporting
- Review site integration
- API and CRM integration
What people use each for
The jobs each tool is most often brought in to do.
Appcues
- A SaaS company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates valuenot InMoment
- A product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints laternot InMoment
- A customer success team wanting to replace repetitive onboarding calls with a self-serve checklist for smaller accountsnot InMoment
- A team that needs contextual NPS or feedback prompts targeted at users who have actually used the feature in questionnot InMoment
InMoment
- A multi-location retail chain aggregating customer feedback and public reviews across hundreds of storesnot Appcues
- A hotel group needing case management so a bad review triggers a follow-up task for the right property managernot Appcues
- A healthcare system routing patient experience feedback to the relevant department automaticallynot Appcues
- A financial services company needing text analytics on open-ended feedback at a volume manual review cannot handlenot Appcues
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Appcues
- Appcues no longer publishes any prices; the pricing page shows tiers and limits but no dollar figures, so what used to be a self-serve purchase now requires a sales call and there is no way to compare cost against alternatives before contact.
- Published experience caps bite well before user limits do: Start allows only 10 live experiences and Grow only 25, so a mature product with tooltips across many features hits the upgrade trigger regardless of how many users it has.
- Flows are DOM overlays pointed at elements in your live application, so a front-end refactor or a class name change silently breaks a walkthrough, and nobody notices until activation metrics drop.
- Pricing scales with monthly active users, which means cost rises as the product succeeds, whether or not the additional users ever see an Appcues experience; the bill tracks your growth, not the tool’s contribution.
- The platform reports on its own influence, so completion and goal metrics attribute activation to the flow without a proper counterfactual; justifying renewal on Appcues’ own numbers is circular unless you run holdout groups yourself.
InMoment
- There is no published pricing anywhere, so a buyer cannot build a shortlist by cost without first entering a sales process with InMoment directly.
- It is built for high-volume, multi-location feedback programmes, so a single-location business or small team gets a platform sized well beyond its actual need.
- Implementation and customisation require technical expertise, and reviewers note the platform can be expensive and complex to configure for a specific workflow.
- Professional services are billed separately from platform access, so the effective first-year cost is typically higher than the ongoing annual platform fee alone.
- It is easy to confuse with the catalogued Momen no-code product or with smaller customer feedback tools; InMoment is specifically enterprise-scale experience management, not a lightweight feedback widget.
Pricing, plan by plan
Appcues
On request- Start$undefined/month
- Up to 3,000 monthly active users
- 10 published experiences
- 12 months reporting history
- Grow$undefined/month
- From 3,000 monthly active users upward
- 25 published experiences
- 24 months reporting history
- Enterprise$undefined/year
- Custom monthly active user volumes
- 100 published experiences
- 36 months reporting history
- Spark$undefined/month
- Programme for teams under 25 people
- Intended for a first set of in-app experiences
- Terms quoted on application
InMoment
On request- InMoment XI Platform$undefined/year
- Priced by response volume, users and modules licensed
- Separate line items for platform access and professional services
- Entry-level configurations start in the low hundreds of dollars a month
Which should you pick?
Choose Appcues if
- You need no-code flow builder.
- You work on Web, iOS, Android.
- You also want onboarding checklists.
Choose InMoment if
- You need multi-channel feedback collection.
- You work on Web, iOS, Android.
- You also want text and sentiment analytics.
Questions people ask
- Is Appcues or InMoment better?
- Neither clearly leads. Appcues starts at On request and InMoment at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Appcues or InMoment?
- Appcues starts at On request and InMoment at On request.
- Does Appcues or InMoment run on more platforms?
- Both run on Web, iOS, Android, so platform support will not decide this one for you.
- What is Appcues best used for?
- Appcues is most often used for a saas company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates value, a product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints later, a customer success team wanting to replace repetitive onboarding calls with a self-serve checklist for smaller accounts, a team that needs contextual nps or feedback prompts targeted at users who have actually used the feature in question. Of those, a saas company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates value and a product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints later are not what InMoment is typically brought in for.
- What can Appcues do that InMoment cannot?
- Appcues covers No-code flow builder, Onboarding checklists, Segmentation and targeting, NPS and in-app surveys. InMoment covers Multi-channel feedback collection, Text and sentiment analytics, Case management, Location-level reporting.
Answered from the vendors’ own pages
Appcues: How much does Appcues cost?
It no longer publishes prices. Start, Grow and Enterprise tiers show monthly active user limits and experience caps but no dollar amounts, and each routes to a call or a trial.
InMoment: Does InMoment publish pricing?
No, every deployment is quoted individually based on feedback volume, users, modules and implementation scope.
Appcues: Do I need a developer to install it?
A developer installs the snippet or SDK once and maps user properties. After that, building flows genuinely requires no engineering time.
InMoment: What size of organisation is InMoment built for?
Large, multi-location consumer businesses in retail, hospitality, healthcare and financial services running feedback programmes at scale.
Appcues: What breaks flows?
Front-end changes. Because experiences are anchored to elements in your live DOM, refactors and renamed selectors break walkthroughs silently.
InMoment: Does InMoment include case management, not just survey collection?
Yes, flagged feedback routes into a case management workflow for frontline follow-up, not only reporting.
Appcues: What is the Spark programme?
A route for teams under 25 people shipping their first in-app experiences. Terms are quoted on application rather than listed.
Related pages
Other head to heads
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- Appcues vs Kapta
- Appcues vs Natero
- Appcues vs Pragma
- InMoment vs Product Fruits
- InMoment vs UserGuiding
- InMoment vs EverAfter
- InMoment vs Chameleon
- InMoment vs ChurnZero
- InMoment vs Vitally
- InMoment vs Catalyst
- InMoment vs Better Proposals
- InMoment vs Akita
- InMoment vs Bonjoro
- InMoment vs Lessonly
- InMoment vs Aviso
- InMoment vs Totango
- InMoment vs Amity
- InMoment vs Apttus
- InMoment vs SmartKarrot
- InMoment vs Custify
- InMoment vs Conga
- InMoment vs ClientPoint
- InMoment vs ClientSuccess
- InMoment vs Kapta
- InMoment vs Natero
- InMoment vs Pragma