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Software · head to head

HubSpot CRM vs Loopio

HubSpot CRM logo

HubSpot CRM

Software

Free CRM for sales and marketing

From
Free
Rated
-
Loopio logo

Loopio

Software

RFP Response Software

From
$20000/year
Rated
-

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier; Loopio export formatting causes issues with document appearance in client deliverables
  • They diverge on capability: HubSpot CRM covers Contact management, Loopio covers Content library.

Where they differ

Only the attributes on which HubSpot CRM and Loopio actually diverge.

Attributes where HubSpot CRM and Loopio differ
AttributeHubSpot CRMLoopio
Starting priceFree$20000/year
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWeb, Mobile iOS, Mobile AndroidWeb
Founded20062014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • GitHub
  • Zapier
  • Google Workspace

Only in Loopio

  • Content library
  • RFP automation
  • Collaboration
  • Analytics
  • AI suggestions
  • Google Drive
  • Microsoft 365

Both cover

  • Slack
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Video Conferencingnot Loopio
  • Team Collaborationnot Loopio
  • Project Managementnot Loopio

Loopio

  • Customer Successnot HubSpot CRM
  • Rfp Responsenot HubSpot CRM
  • Content Librarynot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

Loopio

  • Export formatting causes issues with document appearance in client deliverables
  • Content library responses often end up generic and bland without bespoke customization
  • AI response suggestions frequently incorrect, requiring extensive manual review
  • Collaborators cannot comment on specific paragraphs or ask questions inline

Pricing, plan by plan

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

Loopio

$20000/year

No published plan breakdown. See the Loopio review.

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.

Choose Loopio if

  • You need content library.
  • You also want rfp automation.

Questions people ask

Is HubSpot CRM or Loopio better?
Neither clearly leads. HubSpot CRM starts at Free and Loopio at $20000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Loopio?
HubSpot CRM has a free tier; the other does not. Paid plans start at Free for HubSpot CRM and $20000/year for Loopio.
Does HubSpot CRM or Loopio run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Loopio runs on Web.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. Loopio starts at $20000/year.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for video conferencing, team collaboration, project management. Of those, video conferencing and team collaboration are not what Loopio is typically brought in for.
What can HubSpot CRM do that Loopio cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Loopio covers Content library, RFP automation, Collaboration, Analytics. Both handle Slack, Salesforce, Web support.

Answered from the vendors’ own pages

Loopio: What does Loopio do?

Loopio is RFP response management software that helps enterprises scale their response process for RFPs, RFIs, Security Questionnaires, and similar requests with AI-powered answer suggestions from approved content libraries.

Source
Loopio: How much does Loopio cost?

Entry pricing for the Foundations plan is estimated around $20,000 per year for 10 seats. Median contract is approximately $22,786 annually with range from $11,000 to over $55,000 depending on team size and tier.

Source
Loopio: What integrations does Loopio support?

Loopio integrates with Salesforce, Slack, Microsoft Teams, Google Drive, SharePoint, OneDrive, Box, Word, PowerPoint, Excel, and SSO providers like Okta, Microsoft Azure, and Auth0.

Source

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