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Marketing · head to head

Moz vs Qlik Sense

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
Qlik Sense logo

Qlik Sense

Business Intelligence

Self-service data analytics and visualization

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; Qlik Sense expensive pricing structure, particularly for enterprise users and large data volumes
  • They diverge on capability: Moz covers Keyword Explorer, Qlik Sense covers Associative Engine.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and Qlik Sense actually diverge.

Attributes where Moz and Qlik Sense differ
AttributeMozQlik Sense
Pricing modelPer month by usage limitsUnknown
PlatformsWebWeb (Cloud), Desktop (Windows), Mobile (iOS/Android)
CategoryMarketingBusiness Intelligence
Founded20041993

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Qlik Sense

  • Associative Engine
  • AI Insights
  • Augmented Analytics
  • Natural Language
  • Alerting
  • SAP
  • Salesforce
  • ServiceNow

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Qlik Sense
  • Keyword researchnot Qlik Sense
  • Link buildingnot Qlik Sense
  • Local SEOnot Qlik Sense
  • Competitive analysisnot Qlik Sense

Qlik Sense

  • Self-service analyticsnot Moz
  • Data explorationnot Moz
  • Ad-hoc reportingnot Moz
  • Collaborative analysisnot Moz
  • Embedded analyticsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Qlik Sense

  • Expensive pricing structure, particularly for enterprise users and large data volumes
  • Performance degradation when working with very large datasets
  • Limited field capacity and strict 10 GB data limit on Starter plan ($300/month)
  • Weak date handling in set analysis compared to other BI tools
  • Poor API usability, particularly for Python scripts and integration workflows

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Qlik Sense

Free
  • Qlik Sense Business (Desktop)Free
    • Personal dashboards
    • No content sharing
    • Desktop only
  • Starter$300/month
    • 10 users
    • 10 GB data for analysis
    • Cloud-based
  • Standard$825/month
    • Unlimited users
    • 25 GB data for analysis
    • Advanced analytics
  • Premium$2750/month
    • Unlimited users
    • 50 GB data for analysis
    • Enhanced support

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Qlik Sense if

  • You need associative engine.
  • You want to start without paying.
  • You work on Web (Cloud), Desktop (Windows), Mobile (iOS/Android).
  • You also want ai insights.
Qlik Sense review

Questions people ask

Is Moz or Qlik Sense better?
Neither clearly leads. Moz starts at Free and Qlik Sense at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Qlik Sense?
Moz starts at Free and Qlik Sense at Free.
Does Moz or Qlik Sense run on more platforms?
Moz runs on Web. Qlik Sense runs on Web (Cloud), Desktop (Windows), Mobile (iOS/Android).
Can I use Moz for free?
Both have a free tier, so you can try either at no cost before committing.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Qlik Sense is typically brought in for.
What can Moz do that Qlik Sense cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Qlik Sense covers Associative Engine, AI Insights, Augmented Analytics, Natural Language. Both handle Web support.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Qlik Sense: Does Qlik Sense have a free tier?

Qlik Sense Business (Desktop) is permanently free for individual users for creating personal dashboards, though content cannot be shared. Qlik Cloud Analytics offers a 30-day free trial with full features.

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Qlik Sense: What is the entry price for Qlik Cloud Analytics?

Qlik Cloud Analytics Starter plan starts at $300 per month (annual billing) for 10 users and 10 GB of data. Standard is $825/month for 25 GB with unlimited users. Premium is $2,750/month for 50 GB.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Qlik Sense: How many users can access Qlik Sense?

The Starter plan is limited to 10 users. Standard, Premium, and Enterprise plans include unlimited users and charge based on data capacity (gigabytes) rather than seat count.

Source
Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Qlik Sense: What is the Associative Engine in Qlik Sense?

The Associative Engine is Qlik's proprietary technology that automatically discovers and explores all possible relationships between data points, enabling intuitive analysis compared to traditional query-based BI tools.

Source
Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

Qlik Sense: Does Qlik Sense support self-service analytics?

Yes, Qlik Sense is designed for self-service business intelligence, allowing business users to create dashboards and explore data without extensive technical knowledge, though complex implementations require expertise.

Source
Qlik Sense: Is Qlik Sense available on-premises?

Yes, Qlik offers both cloud-based (Qlik Cloud Analytics) and on-premises deployment options, though on-premises licensing requires a separate quote.

Source
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