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Business Intelligence · head to head

Holistics vs Umami

Holistics logo

Holistics

Business Intelligence

Self-service BI for data teams

From
$800/month
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: Holistics the entry plan is $960 per month billed monthly, which is a high floor for a BI tool; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Holistics covers Data Modeling, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Holistics and Umami actually diverge.

Attributes where Holistics and Umami differ
AttributeHolisticsUmami
Starting price$800/monthFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWeb, CloudWeb, Linux
CategoryBusiness IntelligenceMarketing
Founded2015Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Holistics

  • Data Modeling
  • Version Control
  • Scheduling
  • Caching
  • Embedding
  • BigQuery
  • Snowflake
  • Redshift

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Holistics

  • Modelling business metrics in a code-defined semantic layer with Git version controlnot Umami
  • Self-service exploration and dashboards for non-SQL usersnot Umami
  • Embedding analytics into a customer-facing productnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Holistics
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Holistics
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Holistics
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Holistics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Holistics

  • The entry plan is $960 per month billed monthly, which is a high floor for a BI tool
  • Every plan includes only the first 10 users, with additional users charged at $15 per month each on Entry and Standard and $18 on the Security Compliance Suite
  • The Entry plan caps reports at 100, and each additional 100 reports costs $120 per month
  • Google SSO requires the Standard plan at $1,200 per month; enterprise SSO with SAML and SCIM provisioning requires the Security Compliance Suite at $2,400 per month
  • Row-based access control, IP whitelisting, pass-through authentication and user activity monitoring are all Security Compliance Suite features
  • Connecting Git version control to your own repository requires Standard; Entry only gets Holistics-hosted Git
  • White labelling, dynamic row-level permissions and unlimited dashboard viewers for embedded analytics are Custom Plan only, with no published price
  • Bank payments and custom payment terms are Custom Plan only, and custom infosec or legal paperwork is Enterprise plan only
  • The two months off discount requires yearly billing

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Holistics

$800/month
  • Entry$800/month
    • 100 reports
    • First 10 users included
    • Core self-service analytics
  • Standard$1000/month
    • Unlimited reports
    • First 10 users included
    • Custom charts
  • Security Compliance Suite$2000/month
    • Unlimited reports
    • First 10 users included
    • Granular access controls

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Holistics if

  • You need data modeling.
  • You work on Web, Cloud.
  • You also want version control.
Holistics review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Holistics or Umami better?
Neither clearly leads. Holistics starts at $800/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Holistics or Umami?
Umami has a free tier; the other does not. Paid plans start at $800/month for Holistics and Free for Umami.
Does Holistics or Umami run on more platforms?
Holistics runs on Web, Cloud. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. Holistics starts at $800/month.
What is Holistics best used for?
Holistics is most often used for modelling business metrics in a code-defined semantic layer with git version control, self-service exploration and dashboards for non-sql users, embedding analytics into a customer-facing product. Of those, modelling business metrics in a code-defined semantic layer with git version control and self-service exploration and dashboards for non-sql users are not what Umami is typically brought in for.
What can Holistics do that Umami cannot?
Holistics covers Data Modeling, Version Control, Scheduling, Caching. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Holistics: How much do additional Holistics users cost?

Additional users cost $12.50 per month (yearly billing) or $15 per month (monthly billing) for Entry/Standard plans, and $15-18 per month for Security Suite.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Holistics: Can I purchase additional reports on Holistics?

Yes, additional 100-report blocks cost $100 per month (yearly) or $120 per month (monthly billing).

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Holistics: Does Holistics support multiple data centers?

Yes, Holistics supports multiple data centers in US, EU, and APAC regions with pricing available for embedded analytics with unlimited dashboard viewers.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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