Softwr

Business Intelligence · head to head

GoodData vs Moz

GoodData logo

GoodData

Business Intelligence

Analytics platform for data products

From
On request
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: GoodData pricing scales per workspace as customer base grows, increasing costs with scale; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • They diverge on capability: GoodData covers Headless BI, Moz covers Keyword Explorer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GoodData and Moz actually diverge.

Attributes where GoodData and Moz differ
AttributeGoodDataMoz
Starting priceOn requestFree
Pricing modelUnknownPer month by usage limits
Free tierNoYes
PlatformsWeb, Cloud AWS, Cloud AzureWeb
CategoryBusiness IntelligenceMarketing
Founded20072004

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoodData

  • Headless BI
  • Semantic Layer
  • Embedded Analytics
  • Multi-tenancy
  • White-labeling
  • Snowflake
  • BigQuery
  • Redshift

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

GoodData

  • Self-service analyticsnot Moz
  • Data explorationnot Moz
  • Ad-hoc reportingnot Moz
  • Collaborative analysisnot Moz
  • Embedded analyticsnot Moz

Moz

  • SEO auditsnot GoodData
  • Keyword researchnot GoodData
  • Link buildingnot GoodData
  • Local SEOnot GoodData
  • Competitive analysisnot GoodData

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoodData

  • Pricing scales per workspace as customer base grows, increasing costs with scale
  • Advanced security features like audit logging and HIPAA compliance only on Enterprise plan

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

GoodData

On request
  • Professional$undefined/mo
    • Core BI and analytics
    • Full embedding with whitelabeling
    • Multi-tenancy support
  • Enterprise$undefined/mo
    • All Professional features
    • Custom agents and Agent Builder
    • 99.5% guaranteed uptime SLA

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose GoodData if

  • You need headless bi.
  • You work on Web, Cloud AWS, Cloud Azure.
  • You also want semantic layer.
GoodData review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is GoodData or Moz better?
Neither clearly leads. GoodData starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoodData or Moz?
Moz has a free tier; the other does not. Paid plans start at On request for GoodData and Free for Moz.
Does GoodData or Moz run on more platforms?
GoodData runs on Web, Cloud AWS, Cloud Azure. Moz runs on Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. GoodData starts at On request.
What is GoodData best used for?
GoodData is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Moz is typically brought in for.
What can GoodData do that Moz cannot?
GoodData covers Headless BI, Semantic Layer, Embedded Analytics, Multi-tenancy. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Web support.

Answered from the vendors’ own pages

GoodData: Does GoodData offer a free tier?

No, GoodData does not offer a free tier. The platform has Professional and Enterprise pricing tiers that require sales contact for quotes.

Source
Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

GoodData: What data warehouses can GoodData connect to?

GoodData supports direct connections to Snowflake, BigQuery, Redshift, Azure Databricks, and PostgreSQL through a direct-query-only integration model.

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

GoodData: Can you self-host GoodData?

Self-hosted deployment is only available on the Enterprise plan. Professional plan customers are limited to the managed SaaS offering.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

Share

Related pages

More on GoodData

More on Moz

Keep looking

Other head to heads