Is Moz or Power BI better?

Neither clearly leads. Moz starts at Free and Power BI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Moz or Power BI?

Moz starts at Free and Power BI at Free.

Does Moz or Power BI run on more platforms?

Moz runs on Web. Power BI runs on Web, Desktop, Mobile.

Can I use Moz for free?

Both have a free tier, so you can try either at no cost before committing.

What is Moz best used for?

Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Power BI is typically brought in for.

What can Moz do that Power BI cannot?

Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Power BI covers AI-powered Insights, Natural Language Queries, Real-time Dashboards, Paginated Reports. Both handle Google Analytics, Web support.

Marketing · head to head

Moz vs Power BI

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From: Free
Rated: -

Full review Website

Power BI

Business Intelligence

Business analytics by Microsoft

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; Power BI free tier cannot publish or share reports; Pro tier required for collaboration
They diverge on capability: Moz covers Keyword Explorer, Power BI covers AI-powered Insights.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and Power BI actually diverge.

Attributes where Moz and Power BI differ
Attribute	Moz	Power BI
Pricing model	Per month by usage limits	Unknown
Platforms	Web	Web, Desktop, Mobile
Category	Marketing	Business Intelligence
Founded	2004	1975

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

Keyword Explorer
Link Explorer
Site Crawl
Rank Tracking
Page Optimization
Competitive research
Local SEO tools
Fresh Web Explorer

Only in Power BI

AI-powered Insights
Natural Language Queries
Real-time Dashboards
Paginated Reports
Mobile Apps
Excel
Azure
Dynamics 365

Both cover

Google Analytics
Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

SEO auditsnot Power BI
Keyword researchnot Power BI
Link buildingnot Power BI
Local SEOnot Power BI
Competitive analysisnot Power BI

Power BI

Self-service analyticsnot Moz
Data explorationnot Moz
Ad-hoc reportingnot Moz
Collaborative analysisnot Moz
Embedded analyticsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Power BI

Free tier cannot publish or share reports; Pro tier required for collaboration
Free tier cannot schedule automatic data refreshes
Offline capabilities limited to local Power BI Desktop; cloud service always requires internet
Data refresh capped at 8 times per day on Pro tier without Premium Per User

Pricing, plan by plan

Moz

Free

Free toolsFree
- Domain Analysis and Domain Authority lookups
- Limited Keyword Explorer and Link Explorer queries
- Competitive Research and Brand Authority checks
Starter$49/month
- Entry plan for an individual managing a single website
- Sits below Standard on the published pricing page
- Upgrade path into the campaign-based tiers
Standard$99/month
- 79 USD per month billed annually, 950 USD for the first year
- 1 user seat
- 3 campaigns and 300 tracked keyword rankings
Medium$179/month
- 143 USD per month billed annually, 1,719 USD for the first year
- 2 user seats
- 10 campaigns and 1,500 tracked keyword rankings

Power BI

Free

FreeFree
- Local report creation in Power BI Desktop
- Cannot publish or share
- No scheduled refreshes
Power BI Pro$14/user/month
- Publish and share reports
- Up to 8 scheduled refreshes/day
- Collaborate with other Pro users
Premium Per User$24/user/month
- All Pro features
- Up to 48 scheduled refreshes/day
- Copilot integration

Which should you pick?

Choose Moz if

You need keyword explorer.
You want to start without paying.
You also want link explorer.

Moz review

Choose Power BI if

You need ai-powered insights.
You want to start without paying.
You work on Web, Desktop, Mobile.
You also want natural language queries.

Power BI review

Questions people ask

Is Moz or Power BI better?: Neither clearly leads. Moz starts at Free and Power BI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Power BI?: Moz starts at Free and Power BI at Free.
Does Moz or Power BI run on more platforms?: Moz runs on Web. Power BI runs on Web, Desktop, Mobile.
Can I use Moz for free?: Both have a free tier, so you can try either at no cost before committing.
What is Moz best used for?: Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Power BI is typically brought in for.
What can Moz do that Power BI cannot?: Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Power BI covers AI-powered Insights, Natural Language Queries, Real-time Dashboards, Paginated Reports. Both handle Google Analytics, Web support.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Power BI: Can I use Power BI Desktop offline?

Power BI Desktop runs locally and can edit reports offline, but publishing to the service and refreshing cloud data sources requires internet connection. Offline reports show cached data from the last refresh.

Source

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Power BI: What are the data refresh limits for each tier?

Power BI Premium Per User allows up to 48 scheduled refreshes per day, while Pro tier is limited to 8 scheduled refreshes per day. Free tier cannot schedule automatic refreshes.

Source

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Power BI: Can I use Power BI Free with shared data sources?

Free tier users can create local reports in Power BI Desktop but cannot publish to the Power BI Service for collaboration. Publishing requires Power BI Pro ($14/user/month).

Source

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Power BI: Is SSO available and on which plan?

SSO is available on Power BI Premium Per User ($24/user/month) and Fabric capacity plans through Azure AD integration.

Source

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

Power BI: What does Copilot require in Power BI?

Copilot for natural language queries and automatic report generation requires Power BI Premium Per User or Fabric capacity pricing, not available on Pro or Free tiers.

Source

Moz vs Power BI

Moz

Power BI

The short version

Where they differ

What each one covers

Only in Moz

Only in Power BI

Both cover

What people use each for

Moz

Power BI

Where each one falls short

Moz

Power BI

Pricing, plan by plan

Moz

Power BI

Which should you pick?

Choose Moz if

Choose Power BI if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Moz

More on Power BI

Keep looking

Other head to heads