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Technology · head to head

Heap vs Supabase

Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite
Supabase logo

Supabase

Technology

The open source Firebase alternative

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Supabase free tier projects auto-pause after 1 week of inactivity
  • They diverge on capability: Heap covers Autocapture, Supabase covers PostgreSQL database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heap and Supabase actually diverge.

Attributes where Heap and Supabase differ
AttributeHeapSupabase
Founded20132020

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in Supabase

  • PostgreSQL database
  • Auto-generated APIs
  • Authentication & authorization
  • Real-time subscriptions
  • Storage
  • Edge functions
  • Vector embeddings
  • Database migrations

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot Supabase
  • Conversion optimizationnot Supabase
  • Product adoptionnot Supabase
  • Customer journey mappingnot Supabase
  • A/B testing analysisnot Supabase

Supabase

  • Web application backends using Postgres plus auto-generated REST/GraphQL APIsnot Heap
  • Mobile app backends via Flutter/Swift/Kotlin client librariesnot Heap
  • AI applications using vector/embeddings storagenot Heap
  • Authentication with 20+ social providers plus email/passwordnot Heap
  • File and media storage (S3-compatible with CDN) and realtime sync over WebSocketsnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Supabase

  • Free tier projects auto-pause after 1 week of inactivity
  • Free tier hard caps: 500 MB database, 1 GB file storage, 5 GB egress/month, 50,000 monthly active users, max 2 active free projects per organization
  • Pro plan charges usage overages beyond included quotas, e.g. $0.00325 per MAU above 100,000 and $0.125/GB disk above 8 GB
  • SOC2/ISO 27001 certification and HIPAA (add-on) compliance require the $599/month Team plan; not available on the $25/month Pro plan

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Supabase

Free
  • FreeFree
    • 50,000 MAU
    • 500MB database
    • 5GB egress
  • Pro$25/month
    • 100,000 MAU
    • 8GB disk
    • 250GB egress
  • Team$599/month
    • SOC2 and ISO 27001
    • HIPAA add-on
    • 28-day log / 14-day backup retention
  • Enterprise$undefined/month
    • Custom limits
    • Dedicated support manager
    • 24/7/365 support

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Choose Supabase if

  • You need postgresql database.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want auto-generated apis.
Supabase review

Questions people ask

Is Heap or Supabase better?
Neither clearly leads. Heap starts at Free and Supabase at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or Supabase?
Heap starts at Free and Supabase at Free.
Does Heap or Supabase run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Heap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Supabase is typically brought in for.
What can Heap do that Supabase cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Supabase covers PostgreSQL database, Auto-generated APIs, Authentication & authorization, Real-time subscriptions.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Supabase: How much does Supabase cost?

Supabase offers a free tier and three paid plans. Pro starts at $25 per month, Team at $599 per month, and Enterprise requires a custom quote. All pricing is in USD charged monthly.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Supabase: What are Supabase's usage overage fees?

Pro plan users pay $0.00325 per monthly active user over the 100,000 included, and $0.125 per GB for database storage exceeding 8 GB per project. Compute instances cost $10 to $3,730+ per month.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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