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Payroll · head to head

Gusto vs Invoice2go

Gusto logo

Gusto

Payroll

The people platform for small businesses

From
$49/month
Rated
-
Full reviewWebsite
Invoice2go logo

Invoice2go

Accounting

Mobile-first invoicing app for small businesses and freelancers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gusto customer service can be slow and unresponsive to issues; Invoice2go starter plan caps invoices at just 30 per year, forcing an upgrade for most active businesses.
  • They diverge on capability: Gusto covers Automated payroll, Invoice2go covers Invoice creation and customization.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gusto and Invoice2go actually diverge.

Attributes where Gusto and Invoice2go differ
AttributeGustoInvoice2go
Starting price$49/monthOn request
Pricing modelUnknownsubscription
PlatformsWebweb, ios, android
CategoryPayrollAccounting
Founded2011Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gusto

  • Automated payroll
  • Tax filing
  • Benefits administration
  • Time tracking
  • Employee onboarding
  • HR compliance
  • Workers' comp
  • 401(k) management

Only in Invoice2go

  • Invoice creation and customization
  • Estimates and projects
  • In-app payments
  • Automated reminders
  • Accounting integrations
  • Team member access

What people use each for

The jobs each tool is most often brought in to do.

Gusto

  • Payroll processingnot Invoice2go
  • Benefits administrationnot Invoice2go
  • Tax compliancenot Invoice2go
  • Employee onboardingnot Invoice2go
  • Time trackingnot Invoice2go

Invoice2go

  • Freelancers invoicing clients from a mobile devicenot Gusto
  • Small service businesses tracking estimates and projectsnot Gusto
  • Businesses wanting integrated card and ACH paymentsnot Gusto
  • Businesses syncing invoices with QuickBooks or Xeronot Gusto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gusto

  • Customer service can be slow and unresponsive to issues
  • Weak reporting capabilities, cannot export data to spreadsheets for analysis
  • Support staff lacks deep payroll expertise and knowledge
  • Rehired employees do not have settings reset, causing manual cleanup work
  • City tax handling requires additional monitoring and monitoring
  • Onboarding can have issues with bank account verification and tax registration

Invoice2go

  • Starter plan caps invoices at just 30 per year, forcing an upgrade for most active businesses.
  • Card processing fees are higher than some dedicated payment processors.
  • Accounting integrations are limited to QuickBooks and Xero, excluding other platforms.
  • Premium plan requires roughly $100k+/year revenue to be cost-effective, per its own positioning.

Pricing, plan by plan

Gusto

$49/month

No published plan breakdown. See the Gusto review.

Invoice2go

On request
  • Starter$undefined/month
    • 30 invoices/year
    • 3.5% card payment fee
    • Free ACH bank transfers
  • Professional$undefined/month
    • 100 invoices/year
    • 3% card payment fee
    • QuickBooks/Xero integration
  • Premium$undefined/month
    • Unlimited invoices
    • 2.9% card payment fee
    • Recurring invoices

Which should you pick?

Choose Gusto if

  • You need automated payroll.
  • You also want tax filing.
Gusto review

Choose Invoice2go if

  • You need invoice creation and customization.
  • You work on web, ios, android.
  • You also want estimates and projects.
Invoice2go review

Questions people ask

Is Gusto or Invoice2go better?
Neither clearly leads. Gusto starts at $49/month and Invoice2go at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gusto or Invoice2go?
Gusto starts at $49/month and Invoice2go at On request.
Does Gusto or Invoice2go run on more platforms?
Gusto runs on Web. Invoice2go runs on web, ios, android.
What is Gusto best used for?
Gusto is most often used for payroll processing, benefits administration, tax compliance, employee onboarding. Of those, payroll processing and benefits administration are not what Invoice2go is typically brought in for.
What can Gusto do that Invoice2go cannot?
Gusto covers Automated payroll, Tax filing, Benefits administration, Time tracking. Invoice2go covers Invoice creation and customization, Estimates and projects, In-app payments, Automated reminders.

Answered from the vendors’ own pages

Gusto: What is Gusto's starting price?

Gusto starts at $49 per month plus $6 per person. The company also offers a Contractor-only plan for $35 per month plus $6 per contractor.

Source
Invoice2go: What does Invoice2go cost?

Invoice2go offers three tiers - Starter (30 invoices/year), Professional (100 invoices/year), and Premium (unlimited invoices) - distinguished by invoice volume and card processing fees from 3.5% down to 2.9%.

Source
Gusto: Does Gusto include unlimited payroll runs?

Yes, all Gusto plans include unlimited payroll runs at no extra charge, including off-cycle payrolls.

Source
Invoice2go: Is there a free trial?

Yes, Invoice2go offers a 30-day free trial that requires a credit card but includes a 100% money-back guarantee if canceled within 30 days.

Source
Gusto: What core features are included in Gusto?

All plans include payroll processing, tax administration, digital onboarding, benefits enrollment, time tracking, performance management, and next-day direct deposit for most plans.

Source
Invoice2go: Does Invoice2go integrate with accounting software?

Yes, the Professional and Premium plans include integration with QuickBooks and Xero.

Source
Gusto: Does Gusto support integrations?

Yes, Gusto integrates with accounting software, applicant tracking systems, benefits providers, time-tracking tools, and other business platforms to reduce data entry.

Source
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