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Affiliate Marketing · head to head

GrowSurf vs Terryberry

GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Free plan
Yes
Full reviewWebsite
Terryberry logo

Terryberry

Employee Engagement

Employee recognition and service awards since 1918

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: GrowSurf startup tier limited to 1 referral program; Terryberry pricing not transparent, requires contacting sales for custom quotes instead of self-serve pricing pages
  • They diverge on capability: GrowSurf covers Referral tracking, Terryberry covers Service anniversary awards.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GrowSurf and Terryberry actually diverge.

Attributes where GrowSurf and Terryberry differ
AttributeGrowSurfTerryberry
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded20171918

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom

Only in Terryberry

  • Service anniversary awards
  • Social recognition
  • Custom awards
  • Wellness programs
  • Safety recognition
  • Mobile app
  • Analytics
  • Gift cards

What people use each for

The jobs each tool is most often brought in to do.

GrowSurf

  • Launching customer referral programs without engineering overheadnot Terryberry
  • White-label referral systems matching brand appearancenot Terryberry
  • AI-powered reward suggestions and promotional copy generationnot Terryberry
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Terryberry

Terryberry

  • Service awardsnot GrowSurf
  • Employee recognitionnot GrowSurf
  • Safety programsnot GrowSurf
  • Wellness initiativesnot GrowSurf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Terryberry

  • Pricing not transparent, requires contacting sales for custom quotes instead of self-serve pricing pages
  • Not optimized for small companies with fewer than 20 employees due to limited participant pool
  • No open API available for custom integrations
  • No free trial offered to evaluate the platform before purchase
  • Limited to recognition and engagement features, lacks performance management capabilities like reviews or goal tracking

Pricing, plan by plan

GrowSurf

Free
  • Startup$179/month
    • 2,500 participants
    • 2 referral programs
    • 2 team members
  • Startup$279/month
    • 5,000 participants
    • 2 referral programs
    • 2 team members
  • Business$449/month
    • 10,000 participants
    • 5 referral programs
    • 5 team members
  • Business$1429/month
    • 150,000 participants
    • 5 referral programs
    • 5 team members

Terryberry

On request
  • Recognition Platform$undefined/month
    • Social recognition
    • Service awards
    • Wellness

Which should you pick?

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Choose Terryberry if

  • You need service anniversary awards.
  • You also want social recognition.
Terryberry review

Questions people ask

Is GrowSurf or Terryberry better?
Neither clearly leads. GrowSurf starts at Free and Terryberry at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GrowSurf or Terryberry?
GrowSurf has a free tier; the other does not. Paid plans start at Free for GrowSurf and On request for Terryberry.
Does GrowSurf or Terryberry run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Terryberry starts at On request.
What is GrowSurf best used for?
GrowSurf is most often used for launching customer referral programs without engineering overhead, white-label referral systems matching brand appearance, ai-powered reward suggestions and promotional copy generation, integrations with zapier, stripe, hubspot, slack, paypal, salesforce. Of those, launching customer referral programs without engineering overhead and white-label referral systems matching brand appearance are not what Terryberry is typically brought in for.
What can GrowSurf do that Terryberry cannot?
GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Terryberry covers Service anniversary awards, Social recognition, Custom awards, Wellness programs.

Answered from the vendors’ own pages

GrowSurf: Is there a free trial for GrowSurf?

Yes, all paid plans include a 14-day free trial with access to paid features and integrations. No credit card required.

Source
Terryberry: What is Terryberry and what does the engagement platform include?

Terryberry is an employee engagement platform founded in 1918 that serves over 44,000 organizations. It includes Be Recognized (peer-to-peer recognition), Be Rewarded (points and rewards redemption), Be Well (wellness programs), Be Heard (employee surveys), and Symbolic Awards (custom physical awards). All modules integrate into a unified dashboard.

Source
GrowSurf: How does GrowSurf pricing scale with participants?

GrowSurf pricing is based on the number of participants (people who refer or are referred). Startup plans range from $179-$279/month for 2,500-5,000 participants. Business plans range from $449-$1,429/month for 10,000-150,000 participants. Plans auto-scale on a prorated basis.

Source
Terryberry: What is the pricing for Terryberry's platform?

Terryberry does not publish transparent pricing on its website. The platform starts at approximately $12 per employee per month for software, and wellness programs start at $3.75 per participant per month. All pricing is custom and requires contacting the sales team for a quote based on organization size and selected features.

Source
GrowSurf: Do higher GrowSurf tiers include more integrations?

Yes. Startup includes Stripe, HubSpot, Zapier, Slack, and Tango Card. Business adds PayPal, Salesforce, Chargebee, Recurly, Marketo, and CDP integrations.

Source
Terryberry: What HRIS and communication tools does Terryberry integrate with?

Terryberry integrates with over 50 HRIS systems including Workday and ADP. It also integrates with Microsoft Teams and Slack for recognition notifications and is compatible with Amazon Business for rewards. The integrations allow seamless HRIS data syncing without manual data entry.

Source
Terryberry: What customization options are available for service awards?

Terryberry offers custom awards in materials including jewelry, plaques, trophies, crystal, glass, acrylic, wood, marble, and steel. Awards can be personalized with names, roles, and year of service indicators. Most custom orders are delivered within 3-5 weeks.

Source
Terryberry: Does Terryberry offer performance management beyond recognition?

Terryberry focuses primarily on employee recognition and engagement. The platform does not include broader performance management capabilities like performance reviews or goal tracking. Organizations needing comprehensive performance management would need a separate solution.

Source
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