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Affiliate Marketing · head to head

GrowSurf vs Mo

GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Free plan
Yes
Full reviewWebsite
M

Mo

Employee Engagement

Employee recognition and culture platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: GrowSurf startup tier limited to 1 referral program; Mo the pricing page publishes no rate, no plan tier and no minimum; it states quotes are based on your goals and company size
  • They diverge on capability: GrowSurf covers Referral tracking, Mo covers Social recognition.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GrowSurf and Mo actually diverge.

Attributes where GrowSurf and Mo differ
AttributeGrowSurfMo
Starting priceFreeOn request
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded20172019

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom

Only in Mo

  • Social recognition
  • Recognition feeds
  • Mobile app
  • Analytics dashboard
  • Manager tools
  • Customizable workflow
  • Reporting
  • Integrations

What people use each for

The jobs each tool is most often brought in to do.

GrowSurf

  • Launching customer referral programs without engineering overheadnot Mo
  • White-label referral systems matching brand appearancenot Mo
  • AI-powered reward suggestions and promotional copy generationnot Mo
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Mo

Mo

  • Peer recognition and appreciation on a shared social feednot GrowSurf
  • Running annual awards and nomination programsnot GrowSurf
  • Recognition delivered inside Microsoft Teams and Slack for distributed teamsnot GrowSurf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Mo

  • The pricing page publishes no rate, no plan tier and no minimum; it states quotes are based on your goals and company size
  • The only route to a figure is a quote request or a 30-minute call with the vendor's team
  • There is no free tier, trial price or self-serve signup published

Pricing, plan by plan

GrowSurf

Free
  • Startup$179/month
    • 2,500 participants
    • 2 referral programs
    • 2 team members
  • Startup$279/month
    • 5,000 participants
    • 2 referral programs
    • 2 team members
  • Business$449/month
    • 10,000 participants
    • 5 referral programs
    • 5 team members
  • Business$1429/month
    • 150,000 participants
    • 5 referral programs
    • 5 team members

Mo

On request
  • Mo Platform$undefined/month
    • Recognition
    • Culture tools
    • Analytics

Which should you pick?

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Choose Mo if

  • You need social recognition.
  • You also want recognition feeds.
Mo review

Questions people ask

Is GrowSurf or Mo better?
Neither clearly leads. GrowSurf starts at Free and Mo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GrowSurf or Mo?
GrowSurf has a free tier; the other does not. Paid plans start at Free for GrowSurf and On request for Mo.
Does GrowSurf or Mo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Mo starts at On request.
What is GrowSurf best used for?
GrowSurf is most often used for launching customer referral programs without engineering overhead, white-label referral systems matching brand appearance, ai-powered reward suggestions and promotional copy generation, integrations with zapier, stripe, hubspot, slack, paypal, salesforce. Of those, launching customer referral programs without engineering overhead and white-label referral systems matching brand appearance are not what Mo is typically brought in for.
What can GrowSurf do that Mo cannot?
GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Mo covers Social recognition, Recognition feeds, Mobile app, Analytics dashboard.

Answered from the vendors’ own pages

GrowSurf: Is there a free trial for GrowSurf?

Yes, all paid plans include a 14-day free trial with access to paid features and integrations. No credit card required.

Source
GrowSurf: How does GrowSurf pricing scale with participants?

GrowSurf pricing is based on the number of participants (people who refer or are referred). Startup plans range from $179-$279/month for 2,500-5,000 participants. Business plans range from $449-$1,429/month for 10,000-150,000 participants. Plans auto-scale on a prorated basis.

Source
GrowSurf: Do higher GrowSurf tiers include more integrations?

Yes. Startup includes Stripe, HubSpot, Zapier, Slack, and Tango Card. Business adds PayPal, Salesforce, Chargebee, Recurly, Marketo, and CDP integrations.

Source
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