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Surveys · head to head

Gravity Forms vs Insider

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite
Insider logo

Insider

Marketing

Omnichannel personalisation platform with web experimentation and WhatsApp as first-class channels

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Insider delivery depends heavily on the assigned account team, so results vary by region and a team change mid-contract can be felt immediately in campaign output.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gravity Forms and Insider actually diverge.

Attributes where Gravity Forms and Insider differ
AttributeGravity FormsInsider
Starting price$59/yearOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android, REST API
CategorySurveysMarketing

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gravity Forms

Nothing recorded that Insider does not also cover.

Only in Insider

  • Architect journeys
  • Web and app personalisation
  • WhatsApp commerce
  • Predictive segments
  • InStory and InMobile
  • Experimentation

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot Insider
  • E-commerce payment form processingnot Insider
  • Multi-site form managementnot Insider

Insider

  • A retailer in a WhatsApp-first market that needs conversational commerce rather than more email volumenot Gravity Forms
  • Personalising category and product pages by segment without waiting for engineering release cyclesnot Gravity Forms
  • A marketing team without in-house campaign operations that needs the vendor to build and run journeysnot Gravity Forms
  • Unifying web, app and messaging targeting on one profile store after outgrowing separate point toolsnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Insider

  • Delivery depends heavily on the assigned account team, so results vary by region and a team change mid-contract can be felt immediately in campaign output.
  • The suite is licensed by module, so the platform fee quoted at the start typically excludes the channels and predictive features that make the business case work.
  • Template-driven web personalisation targets the rendered DOM, which breaks on single-page applications that re-render after the template applies unless a developer wires in the framework hooks.
  • Reporting exports are limited compared with warehouse-native tools, so teams that want campaign data alongside finance data end up pulling it through the API on a schedule.
  • Contracts are annual and negotiated per traffic band, so a seasonal spike in visitors can push you into a renegotiation rather than a metered overage.

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Insider

On request
  • Insider Growth Management Platform$undefined/year
    • Licensed by module and by monthly traffic or user volume
    • Channels such as WhatsApp, SMS and email priced separately
    • Annual contract with an assigned delivery team

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Insider on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Insider if

  • You need architect journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want web and app personalisation.
Insider review

Questions people ask

Is Gravity Forms or Insider better?
Neither clearly leads. Gravity Forms starts at $59/year and Insider at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Insider?
Gravity Forms starts at $59/year and Insider at On request.
Does Gravity Forms or Insider run on more platforms?
Gravity Forms runs on Web. Insider runs on Web, iOS, Android, REST API.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Insider is typically brought in for.
What can Gravity Forms do that Insider cannot?
Insider covers Architect journeys, Web and app personalisation, WhatsApp commerce, Predictive segments.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Insider: Is WhatsApp actually usable at scale here?

Yes. It is a supported primary channel with catalogue and template message support, though WhatsApp conversation fees from Meta are passed through and are separate from the licence.

Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Insider: Can we run it without vendor help?

You can, but the pricing assumes a managed relationship. Teams with strong in-house campaign operations often find they are paying for services they do not use.

Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
Insider: Does it work for B2B?

Rarely a good fit. The segmentation, recommendations and channel mix are built around high-frequency consumer behaviour.

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