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Webinars · head to head

GoToWebinar vs Whatfix

GoToWebinar logo

GoToWebinar

Webinars

Robust webinar platform for engaging audiences

From
On request
Rated
-
Full reviewWebsite
Whatfix logo

Whatfix

LMS

In-application guidance and walkthroughs layered over enterprise software you did not build

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GoToWebinar listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited; Whatfix whatfix publishes no pricing, and contracts are typically scoped per target application, so extending guidance from Salesforce to Workday is a new commercial negotiation rather than a configuration change.
  • They diverge on capability: GoToWebinar covers High-quality video, Whatfix covers Interactive walkthroughs.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which GoToWebinar and Whatfix actually diverge.

Attributes where GoToWebinar and Whatfix differ
AttributeGoToWebinarWhatfix
Pricing modelsubscriptionquote
PlatformsWindows, Mac, IOS, Android, WebWeb, Windows, macOS, iOS, Android
CategoryWebinarsLMS
Founded2003Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoToWebinar

  • High-quality video
  • Interactive polls
  • Attendee management
  • Automatic recording
  • Analytics
  • Salesforce
  • HubSpot
  • Marketo

Only in Whatfix

  • Interactive walkthroughs
  • Self-help widget
  • Smart tips and beacons
  • Mirror sandbox
  • Product Analytics
  • Desktop and mobile support
  • Content localisation
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

GoToWebinar

  • Professional Worknot Whatfix
  • Content Creationnot Whatfix

Whatfix

  • An ERP or CRM go-live where thousands of employees must change how they work and classroom training will not reach them allnot GoToWebinar
  • Reducing support tickets on a system where the same five questions account for most of the help desk volumenot GoToWebinar
  • Improving data quality by placing field-level guidance where users consistently enter the wrong valuenot GoToWebinar
  • A regulated organisation that needs employees to practise a process in a simulated environment before touching production datanot GoToWebinar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoToWebinar

  • Listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited

Whatfix

  • Whatfix publishes no pricing, and contracts are typically scoped per target application, so extending guidance from Salesforce to Workday is a new commercial negotiation rather than a configuration change.
  • Overlays are anchored to interface elements, so when the underlying vendor ships a UI change your guidance can break silently, and the user sees a walkthrough pointing at a button that has moved; ongoing content ownership is mandatory, not optional.
  • It masks poor interface design rather than fixing it, and organisations sometimes use it to avoid confronting a badly configured system, which leaves the underlying inefficiency in place and adds an annual licence to it.
  • Building good content is real work. A meaningful rollout takes weeks of authoring and testing per application, and the internal effort usually exceeds what the business case assumed.
  • Adding a JavaScript overlay to systems holding HR and financial data triggers a serious security review in regulated industries, and some organisations cannot get approval to inject third-party script into their ERP at all.

Pricing, plan by plan

GoToWebinar

On request
  • Professional$99/month
    • Unlimited webinars
    • Up to 500 attendees
  • Plus$199/month
    • All Professional features
    • Up to 3000 attendees
  • Premier$349/month
    • Custom branding
    • Up to 10000 attendees

Whatfix

On request
  • Whatfix$undefined/year
    • Annual contract priced by application and user volume
    • Each target application typically licensed separately
    • Mirror and Product Analytics sold as additional modules

Which should you pick?

Choose GoToWebinar if

  • You need high-quality video.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want interactive polls.
GoToWebinar review

Choose Whatfix if

  • You need interactive walkthroughs.
  • You work on Web, Windows, macOS, iOS, Android.
  • You also want self-help widget.
Whatfix review

Questions people ask

Is GoToWebinar or Whatfix better?
Neither clearly leads. GoToWebinar starts at On request and Whatfix at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoToWebinar or Whatfix?
GoToWebinar starts at On request and Whatfix at On request.
Does GoToWebinar or Whatfix run on more platforms?
GoToWebinar runs on Windows, Mac, IOS, Android, Web. Whatfix runs on Web, Windows, macOS, iOS, Android.
What is GoToWebinar best used for?
GoToWebinar is most often used for professional work, content creation. Of those, professional work and content creation are not what Whatfix is typically brought in for.
What can GoToWebinar do that Whatfix cannot?
GoToWebinar covers High-quality video, Interactive polls, Attendee management, Automatic recording. Whatfix covers Interactive walkthroughs, Self-help widget, Smart tips and beacons, Mirror sandbox.

Answered from the vendors’ own pages

Whatfix: How much does Whatfix cost?

It is not published. Pricing is annual and scoped by application and user volume, with Mirror and Product Analytics as separate modules.

Whatfix: How does it compare with WalkMe?

Functionally similar. The commercial difference is that SAP acquired WalkMe in 2024, so non-SAP buyers increasingly shortlist Whatfix as the independent alternative.

Whatfix: Does it require changes to the target application?

No. It works as an overlay injected via a browser extension or a script, which is why the security review matters more than the technical effort.

Whatfix: Will guidance break when the vendor updates the UI?

It can. Content needs an owner who monitors and repairs it after vendor releases.

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