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Google Optimize vs ProofHub

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
ProofHub logo

ProofHub

Software

All-in-one project management and team collaboration

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; ProofHub the Ultimate Control plan advertises $89 a month for the first 3 months and then charges $135, so the headline is an introductory rate
  • They diverge on capability: Google Optimize covers A/B testing, ProofHub covers Tasks.

Where they differ

Only the attributes on which Google Optimize and ProofHub actually diverge.

Attributes where Google Optimize and ProofHub differ
AttributeGoogle OptimizeProofHub
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded19982011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in ProofHub

  • Tasks
  • Discussions
  • Proofing
  • Time tracking
  • Gantt charts
  • Slack
  • Google Drive
  • Dropbox

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot ProofHub
  • Personalising page content for defined audience segmentsnot ProofHub
  • Redirect tests between alternative landing page URLsnot ProofHub

ProofHub

  • Project management with unlimited users on a flat monthly feenot Google Optimize
  • Proofing and reviewing files alongside task and discussion trackingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

ProofHub

  • The Ultimate Control plan advertises $89 a month for the first 3 months and then charges $135, so the headline is an introductory rate
  • The Essential plan caps projects at 40 and storage at 15 GB
  • Storage is 100 GB even on the higher plan, which is low for a tool holding project files
  • There is no free tier, and the entry price is a flat $45 a month billed annually

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

ProofHub

On request
  • Essential$45/month
    • 40 projects
    • Unlimited users
    • Core features
  • Ultimate Control$89/month
    • Unlimited projects
    • Advanced features
    • White labeling

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose ProofHub if

  • You need tasks.
  • You work on Web, Ios, Android.
  • You also want discussions.
ProofHub review

Questions people ask

Is Google Optimize or ProofHub better?
Neither clearly leads. Google Optimize starts at Free and ProofHub at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or ProofHub?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for ProofHub.
Does Google Optimize or ProofHub run on more platforms?
Google Optimize runs on Web. ProofHub runs on Web, Ios, Android.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. ProofHub starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what ProofHub is typically brought in for.
What can Google Optimize do that ProofHub cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. ProofHub covers Tasks, Discussions, Proofing, Time tracking. Both handle Web support.
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