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Google Optimize vs Trello

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Trello logo

Trello

Software

Organize anything, together

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Trello free tier limited to 10 boards and 10 collaborators per workspace
  • They diverge on capability: Google Optimize covers A/B testing, Trello covers Kanban boards.

Where they differ

Only the attributes on which Google Optimize and Trello actually diverge.

Attributes where Google Optimize and Trello differ
AttributeGoogle OptimizeTrello
Pricing modelfreemiumUnknown
PlatformsWebWeb, Ios, Android, Windows, Macos
Founded19982011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Trello

  • Kanban boards
  • Cards & lists
  • Drag-and-drop interface
  • Activity feed
  • Due dates & reminders
  • File attachments
  • Comments & mentions
  • Power-Ups ecosystem

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Trello
  • Personalising page content for defined audience segmentsnot Trello
  • Redirect tests between alternative landing page URLsnot Trello

Trello

  • Project trackingnot Google Optimize
  • Content calendarsnot Google Optimize
  • Sales pipelinesnot Google Optimize
  • Onboarding processesnot Google Optimize
  • Personal task managementnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Trello

  • Free tier limited to 10 boards and 10 collaborators per workspace
  • Free tier automation capped at 250 monthly Butler runs
  • No offline access; web-based platform requires internet connection
  • Advanced views (timeline, table, dashboard) not available on Standard plan
  • SSO only available on Enterprise plan

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Trello

Free
  • FreeFree
    • Up to 10 boards/workspace
    • Up to 10 collaborators
    • 250 monthly Butler automation runs
  • Standard$5/user/month
    • Unlimited boards
    • Unlimited Power-Ups
    • 1,000 monthly Butler runs
  • Premium$10/user/month
    • All Standard features
    • Timeline, table, dashboard, calendar views
    • Unlimited automation
  • Enterprise$17.5/user/month
    • All Premium features
    • Unlimited workspaces
    • SSO and user provisioning

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Trello if

  • You need kanban boards.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Macos.
  • You also want cards & lists.
Trello review

Questions people ask

Is Google Optimize or Trello better?
Neither clearly leads. Google Optimize starts at Free and Trello at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Trello?
Google Optimize starts at Free and Trello at Free.
Does Google Optimize or Trello run on more platforms?
Google Optimize runs on Web. Trello runs on Web, Ios, Android, Windows, Macos.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Trello is typically brought in for.
What can Google Optimize do that Trello cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Trello covers Kanban boards, Cards & lists, Drag-and-drop interface, Activity feed.

Answered from the vendors’ own pages

Trello: What are the free tier limitations for Trello?

Trello Free supports up to 10 boards per workspace, unlimited cards, 250 monthly Butler automation runs, and up to 10 Power-Up attachments. Limited to 10 collaborators per workspace.

Source
Trello: What features are included in the Standard plan?

Standard ($5-6/user/month) adds unlimited boards, custom fields, advanced checklists, 1,000 monthly automation runs, list colors, and calendar view access.

Source
Trello: Does Trello offer SSO and on which plan?

SSO through Atlassian Guard is included only on the Enterprise plan ($17.50/user/month or $210/year per user).

Source
Trello: How many file attachment options are available?

Free tier includes 2 Power-Ups per board, Standard adds unlimited Power-Ups, and Premium and above offer full Power-Up marketplace access with custom integration options.

Source
Trello: Is there offline access to Trello boards?

Trello is a web-based application requiring internet connection. Mobile apps are available for iOS and Android but do not support true offline editing.

Source
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Related pages

More on Google Optimize

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