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Marketing & Analytics · head to head

Northbeam vs ProofHub

Northbeam logo

Northbeam

Marketing & Analytics

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite
ProofHub logo

ProofHub

Project Management

All-in-one project management and team collaboration

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance; ProofHub the Ultimate Control plan advertises $89 a month for the first 3 months and then charges $135, so the headline is an introductory rate
  • They diverge on capability: Northbeam covers Cross-platform attribution, ProofHub covers Tasks.

Where they differ

Only the attributes on which Northbeam and ProofHub actually diverge.

Attributes where Northbeam and ProofHub differ
AttributeNorthbeamProofHub
Starting price$1500/monthOn request
Pricing modelUnknownsubscription
PlatformsWeb, APIWeb, Ios, Android
CategoryMarketing & AnalyticsProject Management
Founded20202011

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Only in ProofHub

  • Tasks
  • Discussions
  • Proofing
  • Time tracking
  • Gantt charts
  • Slack
  • Google Drive
  • Dropbox

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Northbeam

  • Marketing attributionnot ProofHub
  • Media optimizationnot ProofHub
  • Creative testingnot ProofHub
  • Budget allocationnot ProofHub

ProofHub

  • Project management with unlimited users on a flat monthly feenot Northbeam
  • Proofing and reviewing files alongside task and discussion trackingnot Northbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

ProofHub

  • The Ultimate Control plan advertises $89 a month for the first 3 months and then charges $135, so the headline is an introductory rate
  • The Essential plan caps projects at 40 and storage at 15 GB
  • Storage is 100 GB even on the higher plan, which is low for a tool holding project files
  • There is no free tier, and the entry price is a flat $45 a month billed annually

Pricing, plan by plan

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

ProofHub

On request
  • Essential$45/month
    • 40 projects
    • Unlimited users
    • Core features
  • Ultimate Control$89/month
    • Unlimited projects
    • Advanced features
    • White labeling

Which should you pick?

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Choose ProofHub if

  • You need tasks.
  • You work on Web, Ios, Android.
  • You also want discussions.
ProofHub review

Questions people ask

Is Northbeam or ProofHub better?
Neither clearly leads. Northbeam starts at $1500/month and ProofHub at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Northbeam or ProofHub?
Northbeam starts at $1500/month and ProofHub at On request.
Does Northbeam or ProofHub run on more platforms?
Northbeam runs on Web, API. ProofHub runs on Web, Ios, Android.
What is Northbeam best used for?
Northbeam is most often used for marketing attribution, media optimization, creative testing, budget allocation. Of those, marketing attribution and media optimization are not what ProofHub is typically brought in for.
What can Northbeam do that ProofHub cannot?
Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. ProofHub covers Tasks, Discussions, Proofing, Time tracking. Both handle Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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