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Marketing & Analytics · head to head

Google Optimize vs Kanbanize

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Kanbanize logo

Kanbanize

Project Management

Enterprise Kanban software for agile teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Kanbanize no per user price or minimum user count is published, despite the page being headed simple pricing
  • They diverge on capability: Google Optimize covers A/B testing, Kanbanize covers Kanban boards.

Where they differ

Only the attributes on which Google Optimize and Kanbanize actually diverge.

Attributes where Google Optimize and Kanbanize differ
AttributeGoogle OptimizeKanbanize
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryMarketing & AnalyticsProject Management
Founded19982012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Kanbanize

  • Kanban boards
  • Portfolio Kanban
  • Workflow automation
  • Analytics
  • Timeline
  • Jira
  • Azure DevOps
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Kanbanize
  • Personalising page content for defined audience segmentsnot Kanbanize
  • Redirect tests between alternative landing page URLsnot Kanbanize

Kanbanize

  • Kanban boards and portfolio management for scaled agile teamsnot Google Optimize
  • Linking strategy and OKRs to delivery workflowsnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Kanbanize

  • No per user price or minimum user count is published, despite the page being headed simple pricing
  • Automation rules are a paid add on on both plans, capped at 300 on Standard
  • SSO is a paid add on rather than included at either tier
  • File storage is 100 GB on Standard against 1 TB on Enterprise, and API calls are capped on Standard without the limit being stated
  • A dedicated cloud instance, IP whitelisting and 24/7 support are Enterprise only

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Kanbanize

On request
  • Team$149/month
    • 15 users
    • Unlimited boards
    • Kanban analytics
  • EnterpriseFree
    • Custom pricing
    • SSO
    • Advanced security

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Kanbanize if

  • You need kanban boards.
  • You work on Web, Ios, Android.
  • You also want portfolio kanban.
Kanbanize review

Questions people ask

Is Google Optimize or Kanbanize better?
Neither clearly leads. Google Optimize starts at Free and Kanbanize at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Kanbanize?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Kanbanize.
Does Google Optimize or Kanbanize run on more platforms?
Google Optimize runs on Web. Kanbanize runs on Web, Ios, Android.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Kanbanize starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Kanbanize is typically brought in for.
What can Google Optimize do that Kanbanize cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Kanbanize covers Kanban boards, Portfolio Kanban, Workflow automation, Analytics. Both handle Web support.
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