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Software · head to head

Google Optimize vs Hive

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Hive logo

Hive

Software

Project management built for speed

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Hive the free plan is capped at 200 MB of storage
  • They diverge on capability: Google Optimize covers A/B testing, Hive covers Tasks.

Where they differ

Only the attributes on which Google Optimize and Hive actually diverge.

Attributes where Google Optimize and Hive differ
AttributeGoogle OptimizeHive
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, Ios, Android, Desktop
Founded19982015

Identical on both: pricing model (freemium), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Hive

  • Tasks
  • Gantt view
  • Kanban
  • Time tracking
  • Forms
  • Slack
  • Zoom
  • Google Drive

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Hive
  • Personalising page content for defined audience segmentsnot Hive
  • Redirect tests between alternative landing page URLsnot Hive

Hive

  • Project and task management with multiple project viewsnot Google Optimize
  • Coordinating work, proofing and resourcing for teamsnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Hive

  • The free plan is capped at 200 MB of storage
  • The Starter plan at $5 per user per month is limited to 10 projects
  • Eight capabilities are sold as $5 per user add ons on the Teams plan, including CRM, timesheets, proofing, resourcing, advanced dashboards, external users and SSO
  • Buying SSO plus a few of those add ons therefore costs more than the $12 base seat itself
  • AI credits are metered monthly at 1,000, 3,000 and 5,000 by plan

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Hive

On request
  • FreeFree
    • Basic features
    • 10 users
  • Teams$12/month
    • Unlimited users
    • Time tracking
    • Automations

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Hive if

  • You need tasks.
  • You work on Web, Ios, Android, Desktop.
  • You also want gantt view.
Hive review

Questions people ask

Is Google Optimize or Hive better?
Neither clearly leads. Google Optimize starts at Free and Hive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Hive?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Hive.
Does Google Optimize or Hive run on more platforms?
Google Optimize runs on Web. Hive runs on Web, Ios, Android, Desktop.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Hive starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Hive is typically brought in for.
What can Google Optimize do that Hive cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Hive covers Tasks, Gantt view, Kanban, Time tracking. Both handle Web support.
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