Softwr

Marketing & Analytics · head to head

Google Optimize vs Toggl Plan

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Toggl Plan logo

Toggl Plan

Project Management

Beautiful team planning and project timelines

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Toggl Plan limited day-to-day task management features compared to full-featured alternatives
  • They diverge on capability: Google Optimize covers A/B testing, Toggl Plan covers Timeline planning.

Where they differ

Only the attributes on which Google Optimize and Toggl Plan actually diverge.

Attributes where Google Optimize and Toggl Plan differ
AttributeGoogle OptimizeToggl Plan
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android
CategoryMarketing & AnalyticsProject Management
Founded19982006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Toggl Plan

  • Timeline planning
  • Team availability
  • Milestones
  • Drag-and-drop
  • Workload management
  • Google Calendar
  • Slack
  • GitHub

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Toggl Plan
  • Personalising page content for defined audience segmentsnot Toggl Plan
  • Redirect tests between alternative landing page URLsnot Toggl Plan

Toggl Plan

  • Schedulingnot Google Optimize
  • Appointment bookingnot Google Optimize
  • Time trackingnot Google Optimize
  • Resource managementnot Google Optimize
  • Team coordinationnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Toggl Plan

  • Limited day-to-day task management features compared to full-featured alternatives
  • Many teams run Toggl Plan alongside another tool for comprehensive project tracking
  • Starter plan limited to five users maximum

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Toggl Plan

Free
  • FreeFree
    • Basic timeline view
  • Starter$10/month
    • Up to 5 users
    • Gantt charts
    • Integrations
  • Business$25/month
    • Unlimited users
    • Advanced features
    • Full integrations

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Toggl Plan if

  • You need timeline planning.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want team availability.
Toggl Plan review

Questions people ask

Is Google Optimize or Toggl Plan better?
Neither clearly leads. Google Optimize starts at Free and Toggl Plan at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Toggl Plan?
Google Optimize starts at Free and Toggl Plan at Free.
Does Google Optimize or Toggl Plan run on more platforms?
Google Optimize runs on Web. Toggl Plan runs on Web, iOS, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Toggl Plan is typically brought in for.
What can Google Optimize do that Toggl Plan cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Toggl Plan covers Timeline planning, Team availability, Milestones, Drag-and-drop. Both handle Web support.

Answered from the vendors’ own pages

Toggl Plan: What are Toggl Plan's pricing tiers?

Toggl Plan has a free tier for individuals, Starter plan at $10 per user per month for up to five users, and Business plan at $25 per user per month with unlimited features.

Source
Toggl Plan: Does Toggl Plan include time tracking?

Toggl Plan integrates with Toggl Track for time tracking, allowing you to start timers directly from tasks, though time tracking is not natively built into Toggl Plan.

Source
Toggl Plan: What is Toggl Plan's main strength?

Toggl Plan excels at visual Gantt chart scheduling with drag-and-drop task management, timeline views, and workload visualization for teams.

Source
Toggl Plan: Can Toggl Plan handle day-to-day task management?

Toggl Plan has limited day-to-day task management compared to full project management suites, making teams often run it alongside other task management tools.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Google Optimize

More on Toggl Plan

Keep looking

Other head to heads