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Software · head to head

Google Optimize vs Paymo

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Paymo logo

Paymo

Software

Work & project management for teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Paymo every advertised price rises after 3 months, with Plus going from $10.90 to $15.90 per user and Pro from $16.90 to $23.90
  • They diverge on capability: Google Optimize covers A/B testing, Paymo covers Task management.

Where they differ

Only the attributes on which Google Optimize and Paymo actually diverge.

Attributes where Google Optimize and Paymo differ
AttributeGoogle OptimizePaymo
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, Ios, Android, Desktop
Founded19982008

Identical on both: pricing model (freemium), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Paymo

  • Task management
  • Time tracking
  • Invoicing
  • Gantt charts
  • Resource scheduling
  • Slack
  • Google Workspace
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Paymo
  • Personalising page content for defined audience segmentsnot Paymo
  • Redirect tests between alternative landing page URLsnot Paymo

Paymo

  • Project management with time tracking and invoicing for agenciesnot Google Optimize
  • Tracking billable hours and project profitabilitynot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Paymo

  • Every advertised price rises after 3 months, with Plus going from $10.90 to $15.90 per user and Pro from $16.90 to $23.90
  • The free plan allows 1 user, 1 client and 2 projects
  • The Solo plan is still capped at 3 clients and 5 projects
  • Gantt charts, task dependencies and scheduling require the Plus plan
  • Integrations are excluded from both the free and Solo plans

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Paymo

On request
  • FreeFree
    • 1 user
    • Basic features
  • Starter$4.95/month
    • Time tracking
    • Kanban
    • Invoicing

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Paymo if

  • You need task management.
  • You work on Web, Ios, Android, Desktop.
  • You also want time tracking.
Paymo review

Questions people ask

Is Google Optimize or Paymo better?
Neither clearly leads. Google Optimize starts at Free and Paymo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Paymo?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Paymo.
Does Google Optimize or Paymo run on more platforms?
Google Optimize runs on Web. Paymo runs on Web, Ios, Android, Desktop.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Paymo starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Paymo is typically brought in for.
What can Google Optimize do that Paymo cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Paymo covers Task management, Time tracking, Invoicing, Gantt charts. Both handle Web support.
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Related pages

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