Softwr

Software · head to head

Google Optimize vs Nifty

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Nifty logo

Nifty

Software

The operating system for your workflow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Nifty the free plan allows 100 MB of storage and 2 active projects
  • They diverge on capability: Google Optimize covers A/B testing, Nifty covers Tasks.

Where they differ

Only the attributes on which Google Optimize and Nifty actually diverge.

Attributes where Google Optimize and Nifty differ
AttributeGoogle OptimizeNifty
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded19982017

Identical on both: pricing model (freemium), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Nifty

  • Tasks
  • Milestones
  • Docs
  • Chat
  • Time tracking
  • Slack
  • Google Workspace
  • Zoom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Nifty
  • Personalising page content for defined audience segmentsnot Nifty
  • Redirect tests between alternative landing page URLsnot Nifty

Nifty

  • Project management with milestones, docs and team chat in one workspacenot Google Optimize
  • Tracking client projects with guest access and time trackingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Nifty

  • The free plan allows 100 MB of storage and 2 active projects
  • The standard plans are flat monthly fees with hard member caps, at 20 on Pro and 50 on Business, so the 21st member forces a jump from $79 to $124 a month
  • Active projects are capped at 100 on Pro despite the flat fee
  • Time tracking, custom fields and workflow automations all require the Pro plan
  • Microsoft SSO is Business only and SAML is Unlimited only, at $399 a month
  • White labelling and IP restriction are Unlimited only

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Nifty

On request
  • FreeFree
    • 2 projects
    • Basic features
  • Starter$5/month
    • 40 projects
    • Roadmaps
    • Time tracking

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Nifty if

  • You need tasks.
  • You work on Web, Ios, Android.
  • You also want milestones.
Nifty review

Questions people ask

Is Google Optimize or Nifty better?
Neither clearly leads. Google Optimize starts at Free and Nifty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Nifty?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Nifty.
Does Google Optimize or Nifty run on more platforms?
Google Optimize runs on Web. Nifty runs on Web, Ios, Android.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Nifty starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Nifty is typically brought in for.
What can Google Optimize do that Nifty cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Nifty covers Tasks, Milestones, Docs, Chat. Both handle Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Google Optimize

More on Nifty

Keep looking

Other head to heads