Softwr

Software · head to head

Google Optimize vs Roadmunk

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Roadmunk logo

Roadmunk

Software

The collaborative roadmapping tool for strategic planning

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Roadmunk starter plan at $19/editor/month allows only 3 reviewers; additional reviewers cost $5 each per month
  • They diverge on capability: Google Optimize covers A/B testing, Roadmunk covers Visual roadmaps.

Where they differ

Only the attributes on which Google Optimize and Roadmunk actually diverge.

Attributes where Google Optimize and Roadmunk differ
AttributeGoogle OptimizeRoadmunk
Starting priceFree$19/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded19982012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Roadmunk

  • Visual roadmaps
  • Timeline view
  • Swimlane view
  • Prioritization matrix
  • Feedback inbox
  • Jira
  • Azure DevOps
  • Trello

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Roadmunk
  • Personalising page content for defined audience segmentsnot Roadmunk
  • Redirect tests between alternative landing page URLsnot Roadmunk

Roadmunk

  • Small product teams managing roadmaps with stakeholder feedback collectionnot Google Optimize
  • Multi-team organisations seeking organisation-wide product visibilitynot Google Optimize
  • Teams using Jira, Azure DevOps, or Asana as primary project tracking systemsnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Roadmunk

  • Starter plan at $19/editor/month allows only 3 reviewers; additional reviewers cost $5 each per month
  • Enterprise plan requires custom pricing contact; feature scope and support terms not published
  • Two-way Jira and Azure DevOps sync available only on Business tier and above at additional $9/collaborator/month
  • Pricing model based per-editor seats rather than per-organisation, scaling costs significantly for larger teams

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Roadmunk

$19/month

No published plan breakdown. See the Roadmunk review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Roadmunk if

  • You need visual roadmaps.
  • You also want timeline view.
Roadmunk review

Questions people ask

Is Google Optimize or Roadmunk better?
Neither clearly leads. Google Optimize starts at Free and Roadmunk at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Roadmunk?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $19/month for Roadmunk.
Does Google Optimize or Roadmunk run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Roadmunk starts at $19/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Roadmunk is typically brought in for.
What can Google Optimize do that Roadmunk cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Roadmunk covers Visual roadmaps, Timeline view, Swimlane view, Prioritization matrix. Both handle Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Google Optimize

More on Roadmunk

Keep looking

Other head to heads