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Software · head to head

Google Optimize vs LiquidPlanner

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
LiquidPlanner logo

LiquidPlanner

Software

Predictive project management

From
On request
Rated
-

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; LiquidPlanner rebranded to Tempo Portfolio Manager; the pricing page shows no published figures, only an early access sign-up
  • They diverge on capability: Google Optimize covers A/B testing, LiquidPlanner covers Predictive scheduling.

Where they differ

Only the attributes on which Google Optimize and LiquidPlanner actually diverge.

Attributes where Google Optimize and LiquidPlanner differ
AttributeGoogle OptimizeLiquidPlanner
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
Founded19982006

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in LiquidPlanner

  • Predictive scheduling
  • Resource management
  • Time tracking
  • Analytics
  • Workload management
  • Jira
  • Salesforce
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot LiquidPlanner
  • Personalising page content for defined audience segmentsnot LiquidPlanner
  • Redirect tests between alternative landing page URLsnot LiquidPlanner

LiquidPlanner

  • Productivitynot Google Optimize
  • Collaborationnot Google Optimize
  • Task managementnot Google Optimize
  • Organizationnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

LiquidPlanner

  • Rebranded to Tempo Portfolio Manager; the pricing page shows no published figures, only an early access sign-up

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

LiquidPlanner

On request
  • Essentials$15/month
    • Project management
    • Basic scheduling
  • Professional$25/month
    • Predictive scheduling
    • Resource management
    • Analytics

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.

Choose LiquidPlanner if

  • You need predictive scheduling.
  • You also want resource management.

Questions people ask

Is Google Optimize or LiquidPlanner better?
Neither clearly leads. Google Optimize starts at Free and LiquidPlanner at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or LiquidPlanner?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for LiquidPlanner.
Does Google Optimize or LiquidPlanner run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. LiquidPlanner starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what LiquidPlanner is typically brought in for.
What can Google Optimize do that LiquidPlanner cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. LiquidPlanner covers Predictive scheduling, Resource management, Time tracking, Analytics. Both handle Web support.

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