Software · head to head
Google Optimize vs LiquidPlanner
The short version
- Only Google Optimize has a free tier, so it costs nothing to try first.
- Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; LiquidPlanner rebranded to Tempo Portfolio Manager; the pricing page shows no published figures, only an early access sign-up
- They diverge on capability: Google Optimize covers A/B testing, LiquidPlanner covers Predictive scheduling.
Where they differ
Only the attributes on which Google Optimize and LiquidPlanner actually diverge.
| Attribute | Google Optimize | LiquidPlanner |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Founded | 1998 | 2006 |
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Analytics
- Google Tag Manager
- Google's security
- Cloud deployment
Only in LiquidPlanner
- Predictive scheduling
- Resource management
- Time tracking
- Analytics
- Workload management
- Jira
- Salesforce
- Slack
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot LiquidPlanner
- Personalising page content for defined audience segmentsnot LiquidPlanner
- Redirect tests between alternative landing page URLsnot LiquidPlanner
LiquidPlanner
- Productivitynot Google Optimize
- Collaborationnot Google Optimize
- Task managementnot Google Optimize
- Organizationnot Google Optimize
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
LiquidPlanner
- Rebranded to Tempo Portfolio Manager; the pricing page shows no published figures, only an early access sign-up
Pricing, plan by plan
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
LiquidPlanner
On request- Essentials$15/month
- Project management
- Basic scheduling
- Professional$25/month
- Predictive scheduling
- Resource management
- Analytics
Which should you pick?
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Choose LiquidPlanner if
- You need predictive scheduling.
- You also want resource management.
Questions people ask
- Is Google Optimize or LiquidPlanner better?
- Neither clearly leads. Google Optimize starts at Free and LiquidPlanner at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Optimize or LiquidPlanner?
- Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for LiquidPlanner.
- Does Google Optimize or LiquidPlanner run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Google Optimize for free?
- Yes. Google Optimize has a free tier, so you can try it without paying. LiquidPlanner starts at On request.
- What is Google Optimize best used for?
- Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what LiquidPlanner is typically brought in for.
- What can Google Optimize do that LiquidPlanner cannot?
- Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. LiquidPlanner covers Predictive scheduling, Resource management, Time tracking, Analytics. Both handle Web support.
Related pages
More on Google Optimize
More on LiquidPlanner
Keep looking
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- LiquidPlanner vs Dreamdata
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- LiquidPlanner vs Triple Whale
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- LiquidPlanner vs Adobe Analytics
- LiquidPlanner vs Adverity
- LiquidPlanner vs Convert
- LiquidPlanner vs Datorama
- LiquidPlanner vs Fathom Analytics
- LiquidPlanner vs Funnel.io
- LiquidPlanner vs Improvado
- LiquidPlanner vs June
- LiquidPlanner vs Basecamp
- LiquidPlanner vs Clockwise
- LiquidPlanner vs Reclaim.ai
- LiquidPlanner vs Trello
- LiquidPlanner vs Roadmunk
- LiquidPlanner vs Toggl Plan
- LiquidPlanner vs GanttPRO
- LiquidPlanner vs MeisterTask
- LiquidPlanner vs Sunsama
- LiquidPlanner vs Craft Docs
- LiquidPlanner vs Freedcamp
- LiquidPlanner vs Hive
- LiquidPlanner vs Kanbanize
- LiquidPlanner vs Nifty
- LiquidPlanner vs Paymo
- LiquidPlanner vs Pipefy
- LiquidPlanner vs Podio
- LiquidPlanner vs ProofHub


