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Software · head to head

Google Optimize vs Podio

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Podio logo

Podio

Software

The flexible team collaboration platform

From
On request
Rated
-

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Podio the free plan stops at 5 users and 100 items across the whole organisation
  • They diverge on capability: Google Optimize covers A/B testing, Podio covers Workspaces.

Where they differ

Only the attributes on which Google Optimize and Podio actually diverge.

Attributes where Google Optimize and Podio differ
AttributeGoogle OptimizePodio
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded19982009

Identical on both: pricing model (freemium), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Podio

  • Workspaces
  • Apps
  • Workflows
  • Tasks
  • Calendar
  • Slack
  • Google Drive
  • Dropbox

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Podio
  • Personalising page content for defined audience segmentsnot Podio
  • Redirect tests between alternative landing page URLsnot Podio

Podio

  • Building custom workspaces and apps without codenot Google Optimize
  • Project and task management for a small teamnot Google Optimize
  • Client collaboration with external users on the paid plansnot Google Optimize
  • Simple workflow automation between appsnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Podio

  • The free plan stops at 5 users and 100 items across the whole organisation
  • Workflow automation is capped at 25,000 actions a month even on Premium at $19.20 per user
  • API access is a paid add-on from $23 a month, and higher call rates run to $159
  • Extra automation is billed separately, from $39 up to $559 a month
  • Visual reports, email integrations and PDF generation all require Premium

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Podio

On request
  • FreeFree
    • 5 employees
    • Basic features
  • Basic$7.2/month
    • Unlimited employees
    • User management
    • Automations

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.

Choose Podio if

  • You need workspaces.
  • You work on Web, Ios, Android.
  • You also want apps.

Questions people ask

Is Google Optimize or Podio better?
Neither clearly leads. Google Optimize starts at Free and Podio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Podio?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Podio.
Does Google Optimize or Podio run on more platforms?
Google Optimize runs on Web. Podio runs on Web, Ios, Android.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Podio starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Podio is typically brought in for.
What can Google Optimize do that Podio cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Podio covers Workspaces, Apps, Workflows, Tasks. Both handle Web support.

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