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Software · head to head

Northbeam vs Paymo

Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite
Paymo logo

Paymo

Software

Work & project management for teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance; Paymo every advertised price rises after 3 months, with Plus going from $10.90 to $15.90 per user and Pro from $16.90 to $23.90
  • They diverge on capability: Northbeam covers Cross-platform attribution, Paymo covers Task management.

Where they differ

Only the attributes on which Northbeam and Paymo actually diverge.

Attributes where Northbeam and Paymo differ
AttributeNorthbeamPaymo
Starting price$1500/monthOn request
Pricing modelUnknownfreemium
PlatformsWeb, APIWeb, Ios, Android, Desktop
Founded20202008

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Only in Paymo

  • Task management
  • Time tracking
  • Invoicing
  • Gantt charts
  • Resource scheduling
  • Slack
  • Google Workspace
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Northbeam

  • Marketing attributionnot Paymo
  • Media optimizationnot Paymo
  • Creative testingnot Paymo
  • Budget allocationnot Paymo

Paymo

  • Project management with time tracking and invoicing for agenciesnot Northbeam
  • Tracking billable hours and project profitabilitynot Northbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Paymo

  • Every advertised price rises after 3 months, with Plus going from $10.90 to $15.90 per user and Pro from $16.90 to $23.90
  • The free plan allows 1 user, 1 client and 2 projects
  • The Solo plan is still capped at 3 clients and 5 projects
  • Gantt charts, task dependencies and scheduling require the Plus plan
  • Integrations are excluded from both the free and Solo plans

Pricing, plan by plan

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Paymo

On request
  • FreeFree
    • 1 user
    • Basic features
  • Starter$4.95/month
    • Time tracking
    • Kanban
    • Invoicing

Which should you pick?

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Choose Paymo if

  • You need task management.
  • You work on Web, Ios, Android, Desktop.
  • You also want time tracking.
Paymo review

Questions people ask

Is Northbeam or Paymo better?
Neither clearly leads. Northbeam starts at $1500/month and Paymo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Northbeam or Paymo?
Northbeam starts at $1500/month and Paymo at On request.
Does Northbeam or Paymo run on more platforms?
Northbeam runs on Web, API. Paymo runs on Web, Ios, Android, Desktop.
What is Northbeam best used for?
Northbeam is most often used for marketing attribution, media optimization, creative testing, budget allocation. Of those, marketing attribution and media optimization are not what Paymo is typically brought in for.
What can Northbeam do that Paymo cannot?
Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Paymo covers Task management, Time tracking, Invoicing, Gantt charts. Both handle Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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