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Software · head to head

Flock vs Google Analytics

Flock logo

Flock

Software

Organized team communication platform

From
Free
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Flock covers Team chat, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Flock and Google Analytics actually diverge.

Attributes where Flock and Google Analytics differ
AttributeFlockGoogle Analytics
Pricing modelsubscriptionfreemium
PlatformsWeb, Windows, Macos, Ios, AndroidWeb
Founded20141998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • Slack

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Flock

  • Team messaging with channels, direct messages and file sharingnot Google Analytics
  • Running polls, to-dos and reminders inside a chat workspacenot Google Analytics
  • Video conferencing and screen sharing for small teamsnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Flock
  • Event tracking and user behaviour analysisnot Flock
  • Traffic source and conversion trackingnot Flock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.
Flock review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Flock or Google Analytics better?
Neither clearly leads. Flock starts at Free and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flock or Google Analytics?
Flock starts at Free and Google Analytics at Free.
Does Flock or Google Analytics run on more platforms?
Flock runs on Web, Windows, Macos, Ios, Android. Google Analytics runs on Web.
Can I use Flock for free?
Both have a free tier, so you can try either at no cost before committing.
What is Flock best used for?
Flock is most often used for team messaging with channels, direct messages and file sharing, running polls, to-dos and reminders inside a chat workspace, video conferencing and screen sharing for small teams. Of those, team messaging with channels, direct messages and file sharing and running polls, to-dos and reminders inside a chat workspace are not what Google Analytics is typically brought in for.
What can Flock do that Google Analytics cannot?
Flock covers Team chat, Channels, Threads, File sharing. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle SOC2.
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Related pages

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