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Google Analytics vs Grasshopper

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Grasshopper logo

Grasshopper

Communication & Collaboration

The entrepreneur's phone system

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Grasshopper available only in the USA and Canada; the site returns a not available in your region error outside those countries

Where they differ

Only the attributes on which Google Analytics and Grasshopper actually diverge.

Attributes where Google Analytics and Grasshopper differ
AttributeGoogle AnalyticsGrasshopper
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
CategoryAll industriesCommunication & Collaboration
Founded1998Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Grasshopper

Nothing recorded that Google Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Grasshopper
  • Event tracking and user behaviour analysisnot Grasshopper
  • Traffic source and conversion trackingnot Grasshopper

Grasshopper

No use cases recorded yet. See the Grasshopper review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Grasshopper

  • Available only in the USA and Canada; the site returns a not available in your region error outside those countries
  • Plans start at $14/month only under a promotional discount of up to $75 off select plans, meaning the advertised entry price is not the standing rate

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Grasshopper

On request

No published plan breakdown. See the Grasshopper review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Grasshopper if

Nothing in the data separates Grasshopper from Google Analytics on the points above - pick on price and on how each one feels to use.

Grasshopper review

Questions people ask

Is Google Analytics or Grasshopper better?
Neither clearly leads. Google Analytics starts at Free and Grasshopper at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Grasshopper?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Grasshopper.
Does Google Analytics or Grasshopper run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Grasshopper starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Grasshopper is typically brought in for.
What can Google Analytics do that Grasshopper cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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