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Marketing · head to head

Buffer vs Goldcast

Buffer logo

Buffer

Marketing

Build your audience organically on social media

From
Free
Rated
-
Full reviewWebsite
Goldcast logo

Goldcast

Webinars

The B2B event platform

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Buffer has a free tier, so it costs nothing to try first.
  • Each has a real cost: Buffer the free plan allows 3 connected channels and 10 scheduled posts per channel; Goldcast no pricing is published for any of the four product lines, and none carries a seat, event or processing limit on the page
  • They diverge on capability: Buffer covers Post scheduling, Goldcast covers Virtual events.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Buffer and Goldcast actually diverge.

Attributes where Buffer and Goldcast differ
AttributeBufferGoldcast
Starting priceFree$1000/month
Pricing modelUnknownsubscription
Free tierYesNo
CategoryMarketingWebinars
Founded20102020

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Buffer

  • Post scheduling
  • Content calendar
  • Analytics dashboard
  • Link shortening
  • Hashtag manager
  • First comment
  • Instagram Stories
  • Shop Grid

Only in Goldcast

  • Virtual events
  • Engagement tools
  • Analytics
  • CRM integration
  • Content repurposing
  • Salesforce
  • HubSpot
  • Marketo

What people use each for

The jobs each tool is most often brought in to do.

Buffer

  • Social media schedulingnot Goldcast
  • Content planningnot Goldcast
  • Performance analyticsnot Goldcast
  • Team collaborationnot Goldcast
  • Client managementnot Goldcast

Goldcast

  • Running digital events and webinars for B2B marketingnot Buffer
  • Repurposing recorded sessions into clips and written contentnot Buffer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Buffer

  • The free plan allows 3 connected channels and 10 scheduled posts per channel
  • Essentials at $5 a month covers a single user; team members need the Team plan at $10 a month
  • Approval workflows and custom permissions are Team tier only
  • API access is rationed by plan, from 3,000 monthly requests on free to 15,000 on Team
  • Content ideas are capped at 100 on the free plan

Goldcast

  • No pricing is published for any of the four product lines, and none carries a seat, event or processing limit on the page
  • Team workspaces, SSO, custom reports and custom permissions are described as enterprise features rather than being included
  • Only the Content Lab offers a self serve start, with everything else beginning at a sales demo

Pricing, plan by plan

Buffer

Free
  • FreeFree
    • 3 connected accounts
    • 10 scheduled posts per channel per month
    • 100 content ideas
  • Essentials$5/month
    • Unlimited scheduled posts
    • Per-channel pricing
    • Advanced analytics
  • Team$10/month
    • Unlimited team members
    • Unlimited scheduled posts
    • Content approval workflows

Goldcast

$1000/month
  • Starter$1000/month
    • Virtual events
    • Basic analytics
    • 500 registrants
  • Growth$2500/month
    • Advanced analytics
    • CRM sync
    • Custom branding
  • Enterprise$5000/month
    • Unlimited events
    • Full platform
    • Dedicated support

Which should you pick?

Choose Buffer if

  • You need post scheduling.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want content calendar.
Buffer review

Choose Goldcast if

  • You need virtual events.
  • You work on Web, Ios, Android.
  • You also want engagement tools.
Goldcast review

Questions people ask

Is Buffer or Goldcast better?
Neither clearly leads. Buffer starts at Free and Goldcast at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Buffer or Goldcast?
Buffer has a free tier; the other does not. Paid plans start at Free for Buffer and $1000/month for Goldcast.
Does Buffer or Goldcast run on more platforms?
Buffer runs on Web, iOS, Android. Goldcast runs on Web, Ios, Android.
Can I use Buffer for free?
Yes. Buffer has a free tier, so you can try it without paying. Goldcast starts at $1000/month.
What is Buffer best used for?
Buffer is most often used for social media scheduling, content planning, performance analytics, team collaboration. Of those, social media scheduling and content planning are not what Goldcast is typically brought in for.
What can Buffer do that Goldcast cannot?
Buffer covers Post scheduling, Content calendar, Analytics dashboard, Link shortening. Goldcast covers Virtual events, Engagement tools, Analytics, CRM integration.

Answered from the vendors’ own pages

Buffer: Does Buffer's free plan include all social media platforms?

The free plan supports 3 connected accounts across any of Buffer's 11 supported platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon) with up to 10 scheduled posts per channel per month.

Source
Goldcast: How much does Goldcast cost?

Goldcast publishes no prices. Its pricing page lists four options, Content Lab, Recording Studio, Digital Events and a Custom bundle, and routes every one of them to a demo request rather than a rate.

Source
Buffer: Can I schedule Instagram Stories with Buffer?

No. Instagram Stories cannot be auto-published. Buffer sends a mobile notification to manually post stories, as Instagram does not provide an API for automated Story scheduling.

Source
Goldcast: Can I try Goldcast for free?

Goldcast offers a free start on Content Lab only, its content repurposing product. The Recording Studio and Digital Events products require contacting the team.

Source
Buffer: What is Buffer's per-channel pricing model?

Buffer charges per social media account (channel) rather than per user. Channels 1-10 cost standard rates ($5 Essentials or $10 Team), with additional channels beyond 10 discounted per channel.

Source
Buffer: Does Buffer have a mobile app and what platforms does it support?

Yes, Buffer offers iOS and Android apps for mobile management. The iOS app supports Mastodon and YouTube comment features, while Android support for these features is in development. Android community access works on the six most recent major Android versions.

Source
Buffer: What discount does Buffer offer for annual billing?

Buffer offers a 20% discount for annual billing across all paid plans, plus an additional 50% discount on paid plans for nonprofit organizations.

Source
Buffer: Can Buffer integrate with content creation and storage tools?

Yes. Buffer integrates with 24 tools including Canva, Google Drive, Dropbox, Unsplash for media, Zapier and Make for automation, WordPress for publishing, and Claude, ChatGPT, and Perplexity for AI-assisted content creation.

Source
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