Softwr

Employee Engagement · head to head

Fond vs Guusto

Fond logo

Fond

Employee Engagement

Employee experience platform for modern teams

From
On request
Rated
-
Full reviewWebsite
Guusto logo

Guusto

Employee Engagement

Gift-based employee recognition platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Guusto has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fond fond.co redirects to Reward Gateway. No pricing plans or costs are published on Reward Gateway's website; Guusto gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • They diverge on capability: Fond covers Social recognition, Guusto covers Gift card rewards.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fond and Guusto actually diverge.

Attributes where Fond and Guusto differ
AttributeFondGuusto
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Employee Engagement), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fond

  • Social recognition
  • Engagement tools
  • Culture programs
  • Analytics dashboard
  • Manager resources
  • Customizable workflows
  • Reporting
  • Workday

Only in Guusto

  • Gift card rewards
  • Peer recognition
  • Milestone celebrations
  • Budget management
  • Analytics
  • Charitable giving
  • Multiple gift options
  • BambooHR

Both cover

  • Mobile app
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Fond

  • Peer-to-peer recognition with points employees send each othernot Guusto
  • Redeeming points against a rewards cataloguenot Guusto
  • Corporate perks and discounts for staffnot Guusto
  • Running a recognition programme across international officesnot Guusto

Guusto

  • Employee recognitionnot Fond
  • Gift givingnot Fond
  • Milestone awardsnot Fond
  • Social impactnot Fond

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fond

  • Fond.co redirects to Reward Gateway. No pricing plans or costs are published on Reward Gateway's website
  • Requires contacting the company through demo request forms and ROI calculators for custom quotes

Guusto

  • Gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • Recipients must create a Guusto account to claim rewards, creating friction for deskless workers
  • No physical goods fulfillment or home delivery for tangible merchandise and branded swag
  • Limited customization options for branding and reward options compared to enterprise alternatives
  • Regional restrictions on merchant availability in certain geographic areas

Pricing, plan by plan

Fond

On request
  • Fond Platform$undefined/month
    • Recognition
    • Engagement tools
    • Culture building

Guusto

Free

No published plan breakdown. See the Guusto review.

Which should you pick?

Choose Fond if

  • You need social recognition.
  • You also want engagement tools.
Fond review

Choose Guusto if

  • You need gift card rewards.
  • You want to start without paying.
  • You also want peer recognition.
Guusto review

Questions people ask

Is Fond or Guusto better?
Neither clearly leads. Fond starts at On request and Guusto at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fond or Guusto?
Guusto has a free tier; the other does not. Paid plans start at On request for Fond and Free for Guusto.
Does Fond or Guusto run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Guusto for free?
Yes. Guusto has a free tier, so you can try it without paying. Fond starts at On request.
What is Fond best used for?
Fond is most often used for peer-to-peer recognition with points employees send each other, redeeming points against a rewards catalogue, corporate perks and discounts for staff, running a recognition programme across international offices. Of those, peer-to-peer recognition with points employees send each other and redeeming points against a rewards catalogue are not what Guusto is typically brought in for.
What can Fond do that Guusto cannot?
Fond covers Social recognition, Engagement tools, Culture programs, Analytics dashboard. Guusto covers Gift card rewards, Peer recognition, Milestone celebrations, Budget management. Both handle Mobile app, Slack, Microsoft Teams.

Answered from the vendors’ own pages

Fond: Is Fond still operating under that brand?

Fond.co redirects to Reward Gateway, suggesting Fond has been acquired or rebranded under the Reward Gateway brand.

Source
Guusto: Does Guusto work with deskless and remote employees?

Yes, Guusto is designed for frontline and deskless workers. It delivers recognition through SMS, push notifications, QR codes, and print options, making it accessible to employees without desk access or company email.

Source
Fond: How does Reward Gateway publish pricing?

Reward Gateway does not disclose specific pricing tiers or costs on their website. Prospective customers must contact the company through demo requests or ROI calculators.

Source
Guusto: What reward options does Guusto support?

Guusto cards can be redeemed for hundreds of different gift cards from around the world, branded company swag, charity donations, and custom rewards. However, gift card merchants are primarily limited to US brands.

Source
Guusto: How does Guusto pricing work?

Guusto offers a Free tier with no minimum spend, Essential at $200 per month (annual billing), and Premium at $500 per month (annual billing). You pay face value for gift card rewards; Guusto charges merchants instead, so every dollar goes to employees.

Source
Guusto: Can Guusto integrate with HRIS systems?

Yes, Guusto syncs with HR management systems to automate anniversaries, milestones, birthdays, and other events. It also offers SSO integrations and Slack integration for bringing recognition into daily workflows.

Source
Guusto: Do employees need a Guusto account to receive gifts?

Yes, recipients must create a Guusto account to claim rewards, which some users find inconvenient compared to simpler delivery methods.

Source
Guusto: Does Guusto offer physical goods and merchandise?

Guusto focuses on gift cards and digital rewards. It does not have a robust physical fulfillment arm, so industrial or field workers cannot receive tangible goods delivered to their homes.

Source
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