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Telecommunications · head to head

Five9 vs Marketing Evolution

Five9 logo

Five9

Telecommunications

Intelligent cloud contact center

From
$149/month
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Five9 a 50 seat minimum applies to the published rates, so the entry cost on the $119 Digital plan is $5,950 a month; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Five9 covers Intelligent routing, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Five9 and Marketing Evolution actually diverge.

Attributes where Five9 and Marketing Evolution differ
AttributeFive9Marketing Evolution
Starting price$149/month$5000/month
PlatformsWeb, DesktopWeb, Api, Analytics
CategoryTelecommunicationsMarketing
Founded20012008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Five9

  • Intelligent routing
  • IVR
  • ACD
  • Dialer
  • WFM
  • Quality management
  • Analytics
  • ServiceNow

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Five9

  • Cloud contact centre across voice, chat, email and social messagingnot Marketing Evolution
  • Routing and managing high volume customer interactionsnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Five9
  • Attribution modeling and customer journey reconstructionnot Five9
  • AI-agent-ready marketing data context and business ontologynot Five9
  • Marketing budget planning and scenario simulation with Darwin toolnot Five9
  • Cross-channel performance monitoring and KPI standardizationnot Five9

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Five9

  • A 50 seat minimum applies to the published rates, so the entry cost on the $119 Digital plan is $5,950 a month
  • Prices are per concurrent user rather than per named agent, which changes what a seat means when shifts overlap
  • Voice is excluded from the Digital plan and requires a quote
  • Usage based charges apply on top of the per seat rate
  • Three of the five tiers publish no price at all

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Five9

$149/month
  • Core$149/month
    • Inbound/outbound
    • IVR
    • Basic CTI
  • Premium$169/month
    • Core + Chat/email
    • Quality management
  • Optimum$199/month
    • Premium + WFM
    • Proactive chat
  • Ultimate$229/month
    • Full suite
    • Advanced analytics

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Five9 if

  • You need intelligent routing.
  • You work on Web, Desktop.
  • You also want ivr.
Five9 review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Five9 or Marketing Evolution better?
Neither clearly leads. Five9 starts at $149/month and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Five9 or Marketing Evolution?
Five9 starts at $149/month and Marketing Evolution at $5000/month.
Does Five9 or Marketing Evolution run on more platforms?
Five9 runs on Web, Desktop. Marketing Evolution runs on Web, Api, Analytics.
What is Five9 best used for?
Five9 is most often used for cloud contact centre across voice, chat, email and social messaging, routing and managing high volume customer interactions. Of those, cloud contact centre across voice, chat, email and social messaging and routing and managing high volume customer interactions are not what Marketing Evolution is typically brought in for.
What can Five9 do that Marketing Evolution cannot?
Five9 covers Intelligent routing, IVR, ACD, Dialer. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Five9: What is the minimum team size required to use Five9?

Five9 requires a minimum commitment of 50 seats for any subscription plan.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Five9: How is Five9 pricing calculated, per user, flat rate, or usage-based?

Five9 offers flexible pricing models: per concurrent user, per named agent, or pay-per-use. The pricing structure varies depending on the chosen bundle.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Five9: What does the entry-level Digital bundle include, and what does it cost?

The Digital bundle costs $119 per month per seat and supports digital channels only. Higher tiers (Core at $159, Plus, Pro, and Enterprise) are available, with Plus/Pro/Enterprise requiring contact with sales for pricing.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Five9: Are there additional charges beyond the base subscription?

Yes. All bundles include 3000 AI minutes per seat, but additional AI usage incurs charges. SMS messaging also has usage-based charges applied separately.

Source
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