Softwr

Telecommunications · head to head

Five9 vs Lavender

Five9 logo

Five9

Telecommunications

Intelligent cloud contact center

From
$149/month
Rated
-
Full reviewWebsite
Lavender logo

Lavender

Sales Enablement

Real-time email coaching that scores sales emails as you write them in your inbox

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lavender has a free tier, so it costs nothing to try first.
  • Each has a real cost: Five9 a 50 seat minimum applies to the published rates, so the entry cost on the $119 Digital plan is $5,950 a month; Lavender the free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • They diverge on capability: Five9 covers Intelligent routing, Lavender covers Real-time email score.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Five9 and Lavender actually diverge.

Attributes where Five9 and Lavender differ
AttributeFive9Lavender
Starting price$149/monthFree
Pricing modelsubscriptionPer user per month
Free tierNoYes
PlatformsWeb, DesktopWeb, Chrome extension, Gmail, Outlook
CategoryTelecommunicationsSales Enablement
Founded2001Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Five9

  • Intelligent routing
  • IVR
  • ACD
  • Dialer
  • WFM
  • Quality management
  • Analytics
  • Salesforce

Only in Lavender

  • Real-time email score
  • Rewrite suggestions
  • Recipient personalisation
  • Mobile-preview check
  • Tone and reading level analysis
  • Team analytics
  • Coaching dashboard
  • Ora agent

What people use each for

The jobs each tool is most often brought in to do.

Five9

  • Cloud contact centre across voice, chat, email and social messagingnot Lavender
  • Routing and managing high volume customer interactionsnot Lavender

Lavender

  • A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselvesnot Five9
  • A new sales development representative who needs feedback on cold email technique between manager one-to-onesnot Five9
  • A founder writing their own outbound who wants a check on length and reading level before sendingnot Five9
  • A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity countsnot Five9

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Five9

  • A 50 seat minimum applies to the published rates, so the entry cost on the $119 Digital plan is $5,950 a month
  • Prices are per concurrent user rather than per named agent, which changes what a seat means when shifts overlap
  • Voice is excluded from the Digital plan and requires a quote
  • Usage based charges apply on top of the per seat rate
  • Three of the five tiers publish no price at all

Lavender

  • The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
  • It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
  • Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
  • The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.

Pricing, plan by plan

Five9

$149/month
  • Core$149/month
    • Inbound/outbound
    • IVR
    • Basic CTI
  • Premium$169/month
    • Core + Chat/email
    • Quality management
  • Optimum$199/month
    • Premium + WFM
    • Proactive chat
  • Ultimate$229/month
    • Full suite
    • Advanced analytics

Lavender

Free
  • BasicFree
    • Analyse 5 emails per month
    • Personalise 5 emails per month
    • Email score and basic suggestions
  • Starter$29/month
    • Unlimited email analysis
    • Unlimited personalisation assistant
    • Rewrite suggestions
  • Individual Pro$49/month
    • Everything in Starter
    • Advanced personalisation
    • Deeper recipient research
  • Team$99/month
    • Everything in Individual Pro
    • Aggregated email analytics dashboard
    • Manager coaching views

Which should you pick?

Choose Five9 if

  • You need intelligent routing.
  • You work on Web, Desktop.
  • You also want ivr.
Five9 review

Choose Lavender if

  • You need real-time email score.
  • You want to start without paying.
  • You work on Web, Chrome extension, Gmail, Outlook.
  • You also want rewrite suggestions.
Lavender review

Questions people ask

Is Five9 or Lavender better?
Neither clearly leads. Five9 starts at $149/month and Lavender at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Five9 or Lavender?
Lavender has a free tier; the other does not. Paid plans start at $149/month for Five9 and Free for Lavender.
Does Five9 or Lavender run on more platforms?
Five9 runs on Web, Desktop. Lavender runs on Web, Chrome extension, Gmail, Outlook.
Can I use Lavender for free?
Yes. Lavender has a free tier, so you can try it without paying. Five9 starts at $149/month.
What is Five9 best used for?
Five9 is most often used for cloud contact centre across voice, chat, email and social messaging, routing and managing high volume customer interactions. Of those, cloud contact centre across voice, chat, email and social messaging and routing and managing high volume customer interactions are not what Lavender is typically brought in for.
What can Five9 do that Lavender cannot?
Five9 covers Intelligent routing, IVR, ACD, Dialer. Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check.

Answered from the vendors’ own pages

Five9: What is the minimum team size required to use Five9?

Five9 requires a minimum commitment of 50 seats for any subscription plan.

Source
Lavender: Does Lavender send emails?

The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.

Five9: How is Five9 pricing calculated, per user, flat rate, or usage-based?

Five9 offers flexible pricing models: per concurrent user, per named agent, or pay-per-use. The pricing structure varies depending on the chosen bundle.

Source
Lavender: Is there a genuinely free version?

Yes, five analysed and five personalised emails per month, forever.

Five9: What does the entry-level Digital bundle include, and what does it cost?

The Digital bundle costs $119 per month per seat and supports digital channels only. Higher tiers (Core at $159, Plus, Pro, and Enterprise) are available, with Plus/Pro/Enterprise requiring contact with sales for pricing.

Source
Lavender: Does it work in Outlook?

Yes, alongside Gmail and the major sequence platforms.

Five9: Are there additional charges beyond the base subscription?

Yes. All bundles include 3000 AI minutes per seat, but additional AI usage incurs charges. SMS messaging also has usage-based charges applied separately.

Source
Lavender: Will it improve reply rates?

It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.

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