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Marketing · head to head

Google Analytics vs Oracle Analytics Cloud

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Oracle Analytics Cloud logo

Oracle Analytics Cloud

Business Intelligence

Complete analytics in the cloud

From
$16/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Oracle Analytics Cloud no dedicated mobile application for on-the-go access
  • They diverge on capability: Google Analytics covers Real-time analytics, Oracle Analytics Cloud covers Self-service Analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Oracle Analytics Cloud actually diverge.

Attributes where Google Analytics and Oracle Analytics Cloud differ
AttributeGoogle AnalyticsOracle Analytics Cloud
Starting priceFree$16/month
Pricing modelfreemiumsubscription
Free tierYesNo
CategoryMarketingBusiness Intelligence
Founded19982016

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Oracle Analytics Cloud

  • Self-service Analytics
  • Augmented Analytics
  • Data Preparation
  • Natural Language
  • Mobile
  • Oracle Database
  • Oracle ERP
  • Workday

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Oracle Analytics Cloud
  • Event tracking and user behaviour analysisnot Oracle Analytics Cloud
  • Traffic source and conversion trackingnot Oracle Analytics Cloud

Oracle Analytics Cloud

  • Self-service analyticsnot Google Analytics
  • Data explorationnot Google Analytics
  • Ad-hoc reportingnot Google Analytics
  • Collaborative analysisnot Google Analytics
  • Embedded analyticsnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Oracle Analytics Cloud

  • No dedicated mobile application for on-the-go access
  • Limited documentation for collecting data from on-premise services
  • Performance issues and occasional software glitches requiring re-login
  • Expensive for small businesses and organizations with limited budgets

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Oracle Analytics Cloud

$16/month
  • Professional$16/month
    • Self-service Analytics
    • Reporting
    • Dashboards
  • Enterprise$80/month
    • Advanced Analytics
    • ML Models
    • Premium Support

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Oracle Analytics Cloud if

  • You need self-service analytics.
  • You also want augmented analytics.
Oracle Analytics Cloud review

Questions people ask

Is Google Analytics or Oracle Analytics Cloud better?
Neither clearly leads. Google Analytics starts at Free and Oracle Analytics Cloud at $16/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Oracle Analytics Cloud?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $16/month for Oracle Analytics Cloud.
Does Google Analytics or Oracle Analytics Cloud run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Oracle Analytics Cloud starts at $16/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Oracle Analytics Cloud is typically brought in for.
What can Google Analytics do that Oracle Analytics Cloud cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Oracle Analytics Cloud covers Self-service Analytics, Augmented Analytics, Data Preparation, Natural Language. Both handle Salesforce.

Answered from the vendors’ own pages

Oracle Analytics Cloud: What data sources does Oracle Analytics Cloud support?

Oracle Analytics Cloud connects to relational databases, cloud applications, and big data platforms. It integrates with Salesforce, Snowflake, Azure Synapse Analytics, Google BigQuery, Amazon Redshift, and the Oracle ecosystem.

Source
Oracle Analytics Cloud: What are the pricing tiers for Oracle Analytics Cloud?

Oracle Analytics Cloud offers a Professional plan at $16/user/month and an Enterprise plan at $80/user/month. BYOL pricing is $0.3226/OCPU/hour base plus $1.0753/hour (Professional) or $2.1506/hour (Enterprise).

Source
Oracle Analytics Cloud: Does Oracle Analytics Cloud have a mobile app?

No, Oracle Analytics Cloud lacks a dedicated mobile application, which is considered a significant limitation by users who need mobile access to dashboards and reports.

Source
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