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Software · head to head

EveryAction vs Mailchimp

EveryAction logo

EveryAction

Software

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: EveryAction covers Donor management, Mailchimp covers Marketing automation.

Where they differ

Only the attributes on which EveryAction and Mailchimp actually diverge.

Attributes where EveryAction and Mailchimp differ
AttributeEveryActionMailchimp
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile-responsiveWeb, iOS, Android
Founded20072001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Zapier
  • Web support

Only in Mailchimp

  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media
  • Shopify

Both cover

  • Email campaigns
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operationsnot Mailchimp
  • Productivitynot Mailchimp
  • Automationnot Mailchimp

Mailchimp

  • Email newslettersnot EveryAction
  • E-commerce marketingnot EveryAction
  • Lead generationnot EveryAction
  • Customer engagementnot EveryAction
  • Marketing automationnot EveryAction

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want digital marketing.
EveryAction review

Choose Mailchimp if

  • You need marketing automation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want landing pages.
Mailchimp review

Questions people ask

Is EveryAction or Mailchimp better?
Neither clearly leads. EveryAction starts at On request and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at On request for EveryAction and Free for Mailchimp.
Does EveryAction or Mailchimp run on more platforms?
EveryAction runs on Web, Mobile-responsive. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. EveryAction starts at On request.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Mailchimp is typically brought in for.
What can EveryAction do that Mailchimp cannot?
EveryAction covers Donor management, Digital marketing, Multi-channel engagement, Reporting. Mailchimp covers Marketing automation, Landing pages, Forms & popups, Audience management. Both handle Email campaigns, Salesforce.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

More on EveryAction

More on Mailchimp

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