Softwr

Nonprofit & Fundraising · head to head

Bloomerang vs Mailchimp

Bloomerang logo

Bloomerang

Nonprofit & Fundraising

Donor relationship management for nonprofits

From
On request
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bloomerang pricing is based on the number of constituent records tracked, so the bill grows with the database rather than with usage; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Bloomerang covers Donor database management, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Bloomerang and Mailchimp actually diverge.

Attributes where Bloomerang and Mailchimp differ
AttributeBloomerangMailchimp
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
CategoryNonprofit & FundraisingE-commerce
Founded20122001

Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomerang

  • Donor database management
  • Donation tracking
  • Relationship tracking
  • Task management
  • Stripe
  • PayPal
  • Mailchimp
  • Google Drive

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Bloomerang

  • Donor management and fundraising for nonprofit organisationsnot Mailchimp
  • Tracking constituent records, donations and volunteer activitynot Mailchimp

Mailchimp

  • Email newslettersnot Bloomerang
  • E-commerce marketingnot Bloomerang
  • Lead generationnot Bloomerang
  • Customer engagementnot Bloomerang
  • Marketing automationnot Bloomerang

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomerang

  • Pricing is based on the number of constituent records tracked, so the bill grows with the database rather than with usage
  • The all in one Giving Platform starts at $242 a month billed annually
  • The products are sold separately, with Fundraising from $40 a month, CRM from $125 and Volunteer from $119, so a full stack means stacking subscriptions
  • Every published price is a starting figure billed annually, with exact cost requiring a sales conversation

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Bloomerang

On request
  • Basic$60/month
    • Basic donor database
    • Email marketing
  • Premium$150/month
    • Advanced analytics
    • Volunteer management
    • Mobile app

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Bloomerang if

  • You need donor database management.
  • You work on Web, IOS, Android.
  • You also want donation tracking.
Bloomerang review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Bloomerang or Mailchimp better?
Neither clearly leads. Bloomerang starts at On request and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomerang or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at On request for Bloomerang and Free for Mailchimp.
Does Bloomerang or Mailchimp run on more platforms?
Bloomerang runs on Web, IOS, Android. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Bloomerang starts at On request.
What is Bloomerang best used for?
Bloomerang is most often used for donor management and fundraising for nonprofit organisations, tracking constituent records, donations and volunteer activity. Of those, donor management and fundraising for nonprofit organisations and tracking constituent records, donations and volunteer activity are not what Mailchimp is typically brought in for.
What can Bloomerang do that Mailchimp cannot?
Bloomerang covers Donor database management, Donation tracking, Relationship tracking, Task management. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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