Maps · head to head
ArcGIS Survey123 vs Google Maps

ArcGIS Survey123
Maps
Form-centric field data collection that writes straight into an ArcGIS organisation
- From
- On request
- Rated
- -

Google Maps
Maps
Consumer navigation and local search app, distinct from the paid Google Maps Platform developer API
- From
- Free
- Rated
- -
The short version
- Only Google Maps has a free tier, so it costs nothing to try first.
- Each has a real cost: ArcGIS Survey123 the app is free and the licensing is not: every person completing a secure survey needs a paid ArcGIS user type, so a hundred-person field programme costs tens of thousands a year before anyone counts credits.; Google Maps location history (Timeline) is stored to the Google account unless disabled, and many users are unaware of how much of their movement is retained by default.
- They diverge on capability: ArcGIS Survey123 covers XLSForm authoring, Google Maps covers Turn-by-turn navigation.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which ArcGIS Survey123 and Google Maps actually diverge.
| Attribute | ArcGIS Survey123 | Google Maps |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | Per user per year by ArcGIS user type | Free consumer app, funded by Google's advertising business |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android, Windows | iOS, Android, Web |
Identical on both: user rating (Not yet rated), category (Maps).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in ArcGIS Survey123
- XLSForm authoring
- Web designer
- Offline collection
- Direct ArcGIS write
- Repeats and nested records
- Media and signature capture
- Webhooks and integration
- Reports
Only in Google Maps
- Turn-by-turn navigation
- Local search
- Offline maps
- Street View
- Timeline location history
- Live transit and incident reporting
What people use each for
The jobs each tool is most often brought in to do.
ArcGIS Survey123
- A water utility recording hydrant inspections that must appear on the corporate asset map the moment they are submitted, not after a nightly importnot Google Maps
- A local authority running a public consultation where anyone can submit without a licence, while staff review responses in an ArcGIS dashboardnot Google Maps
- An environmental monitoring programme with complex conditional forms authored in XLSForm and completed offline in areas with no signalnot Google Maps
- A field crew already licensed for ArcGIS Field Maps that needs structured forms alongside map-based editing without adding another vendornot Google Maps
Google Maps
- Getting turn-by-turn driving or transit directions to a destinationnot ArcGIS Survey123
- Searching for and comparing nearby restaurants, shops or services with reviewsnot ArcGIS Survey123
- Downloading an offline map before travelling somewhere with unreliable data coveragenot ArcGIS Survey123
- Checking real time traffic conditions before or during a drivenot ArcGIS Survey123
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
ArcGIS Survey123
- The app is free and the licensing is not: every person completing a secure survey needs a paid ArcGIS user type, so a hundred-person field programme costs tens of thousands a year before anyone counts credits.
- Esri does not publish user type prices on its main pricing pages, so buyers reconstruct the cost from marketplace listings or a sales conversation, which makes budgeting an ArcGIS rollout unnecessarily opaque.
- Credits are consumed by geocoding, storage and some analysis, and a data collection programme that generates heavy attachment volumes can burn through the bundled allowance and trigger a mid-year top-up.
- It is useless without ArcGIS. There is no standalone deployment, so the decision to use Survey123 is really a decision to buy or keep an ArcGIS estate.
- Form authoring splits between a web designer that is easy but limited and XLSForm plus Survey123 Connect that is capable but requires learning a spreadsheet syntax, and teams routinely start in the wrong one and rebuild.
Google Maps
- Location history (Timeline) is stored to the Google account unless disabled, and many users are unaware of how much of their movement is retained by default.
- Local business rankings and prominent ads mix paid placement with organic results, so top results are not purely a relevance ranking.
- Offline maps expire after a period and must be manually refreshed, which can catch travellers out if they rely on an old download without checking it.
- Public transit data quality varies significantly by city and country, and is considerably weaker or absent in many smaller or lower-income regions.
- It is a different product from Google Maps Platform, the paid developer API, and businesses evaluating navigation for their own app need to compare that API's pricing separately rather than assuming free consumer access extends to embedding.
Pricing, plan by plan
ArcGIS Survey123
On request- Survey123 appFree
- No separate charge for the app itself
- Requires an ArcGIS Online or Enterprise organisation
- Public surveys can be completed without a licence
- Creator user type$undefined/year
- Required to author and publish surveys
- Foundational user type, can administer the organisation
- Includes an annual credit allowance
- Mobile Worker user type$undefined/year
- Required for each person completing a secure survey
- Dependent user type, must be added to an organisation with a foundational licence
- Public marketplace listings have shown around $400 per year
Google Maps
Free- FreeFree
- Unlimited navigation and local search
- Offline maps included
- No subscription tier for the consumer app
Which should you pick?
Choose ArcGIS Survey123 if
- You need xlsform authoring.
- You work on Web, iOS, Android, Windows.
- You also want web designer.
Choose Google Maps if
- You need turn-by-turn navigation.
- You want to start without paying.
- You work on iOS, Android, Web.
- You also want local search.
Questions people ask
- Is ArcGIS Survey123 or Google Maps better?
- Neither clearly leads. ArcGIS Survey123 starts at On request and Google Maps at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, ArcGIS Survey123 or Google Maps?
- Google Maps has a free tier; the other does not. Paid plans start at On request for ArcGIS Survey123 and Free for Google Maps.
- Does ArcGIS Survey123 or Google Maps run on more platforms?
- ArcGIS Survey123 runs on Web, iOS, Android, Windows. Google Maps runs on iOS, Android, Web.
- Can I use Google Maps for free?
- Yes. Google Maps has a free tier, so you can try it without paying. ArcGIS Survey123 starts at On request.
- What is ArcGIS Survey123 best used for?
- ArcGIS Survey123 is most often used for a water utility recording hydrant inspections that must appear on the corporate asset map the moment they are submitted, not after a nightly import, a local authority running a public consultation where anyone can submit without a licence, while staff review responses in an arcgis dashboard, an environmental monitoring programme with complex conditional forms authored in xlsform and completed offline in areas with no signal, a field crew already licensed for arcgis field maps that needs structured forms alongside map-based editing without adding another vendor. Of those, a water utility recording hydrant inspections that must appear on the corporate asset map the moment they are submitted, not after a nightly import and a local authority running a public consultation where anyone can submit without a licence, while staff review responses in an arcgis dashboard are not what Google Maps is typically brought in for.
- What can ArcGIS Survey123 do that Google Maps cannot?
- ArcGIS Survey123 covers XLSForm authoring, Web designer, Offline collection, Direct ArcGIS write. Google Maps covers Turn-by-turn navigation, Local search, Offline maps, Street View.
Answered from the vendors’ own pages
ArcGIS Survey123: Is Survey123 free?
The app is. Using it is not, unless your surveys are public. Authoring needs a Creator licence and each person completing a secure survey needs a Mobile Worker, Editor, Creator or GIS Professional user type.
Google Maps: Is Google Maps free?
Yes, the consumer app is free with no subscription for navigation, local search or offline maps.
ArcGIS Survey123: How much are the user types?
Esri does not list them on its main pricing pages. Public marketplace listings have shown roughly $700 a year for Creator and $400 for Mobile Worker; confirm with Esri or a distributor for your region.
Google Maps: Is this the same as Google Maps Platform?
No, Google Maps Platform is a separate, metered API product sold to developers embedding map functionality into their own apps and websites, with its own usage-based pricing.
ArcGIS Survey123: Can respondents fill in a survey without a licence?
Yes, if the survey is shared publicly. Secure surveys require a licensed user type.
Google Maps: Does Google Maps track my location history?
It can, through the optional Timeline feature, which is on by default in some configurations and can be reviewed or disabled in Google account settings.
ArcGIS Survey123: Does it work offline?
Yes, in the mobile app, with sync when connectivity returns.
ArcGIS Survey123: Is it the same as ArcGIS Field Maps?
No. Field Maps is map-centric editing; Survey123 is form-centric. Many organisations license both, which doubles nothing because user types cover the whole app suite.
Related pages
More on ArcGIS Survey123
More on Google Maps
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