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Sales Enablement · head to head

Cognism vs Endgame

Cognism logo

Cognism

Sales Enablement

B2B contact data that notifies European contacts and screens do-not-call lists as a product feature

From
On request
Rated
-
Full reviewWebsite
Endgame logo

Endgame

Sales Enablement

A context graph over CRM, calls and documents that answers account questions with citations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cognism united States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.; Endgame there is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.
  • They diverge on capability: Cognism covers Diamond Data, Endgame covers Context graph.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cognism and Endgame actually diverge.

Attributes where Cognism and Endgame differ
AttributeCognismEndgame
PlatformsWeb, Chrome extension, REST APIWeb

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cognism

  • Diamond Data
  • Contact notification
  • DNC screening
  • Intent data
  • Browser extension
  • CRM enrichment

Only in Endgame

  • Context graph
  • Cited answers
  • Account research briefs
  • Meeting and call prep
  • Deal inspection
  • Stakeholder mapping
  • Executive and QBR briefings
  • MCP server

What people use each for

The jobs each tool is most often brought in to do.

Cognism

  • A European outbound team that needs a defensible answer when legal asks where the phone numbers came fromnot Endgame
  • Calling campaigns where verified mobile numbers rather than switchboard numbers determine connect ratenot Endgame
  • Enriching an existing CRM of stale records with current job titles and direct dialsnot Endgame
  • Prioritising accounts using intent signals before committing sales development capacitynot Endgame

Endgame

  • An enterprise sales team on Salesforce and Gong whose account research is done manually before every meeting and takes an hour a rep a day.not Cognism
  • A revenue organisation that has standardised on Claude or ChatGPT internally and wants those assistants grounded in real CRM and call data instead of hallucinating account history.not Cognism
  • A sales leadership team preparing quarterly business reviews from data spread across Salesforce, Snowflake, Gong and Notion.not Cognism
  • A new account executive inheriting a territory who needs the history of thirty accounts, including who was involved and what was promised, without reading two years of call recordings.not Cognism

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognism

  • United States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.
  • The commercial model combines an annual platform fee, per-seat licences and credit allowances, so a quoted seat price consistently understates the total.
  • Diamond Data verified mobiles are a subset of the wider database rather than the whole of it, and the subset available for your target market should be tested before signing.
  • There is no free tier and no monthly rolling contract, so evaluating properly means committing to a year or relying on a short trial with limited data.
  • Coverage density varies sharply by country, with the United Kingdom strong and DACH and the Nordics noticeably thinner, which matters if your expansion market is the weak one.

Endgame

  • There is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.
  • The product has pivoted twice, from product-led sales signals to account intelligence to a GTM context graph, on a Series B raised in February 2022 with no publicly reported round since, which is real roadmap and data model risk on a multi-year contract.
  • Value depends heavily on Salesforce and Gong depth, so organisations on HubSpot or a different call recorder get a substantially thinner graph and a weaker product for the same negotiation.
  • Positioning as a context layer under other AI tools makes return on investment hard to attribute, because no user logs in and no workflow visibly belongs to it, which makes renewal conversations difficult to defend internally.
  • Vendor-published performance claims around accuracy, speed and cost reduction have no third-party benchmark behind them, and the independent review profile has been effectively inactive for over a year, so there is no current corpus to validate against.
  • As a layer rather than an application it is structurally exposed to Salesforce or Gong shipping equivalent native context, which would remove the reason to keep paying for it without any action on the vendor’s part.

Pricing, plan by plan

Cognism

On request
  • Cognism Platform$undefined/year
    • Annual platform fee plus per-seat licences
    • Credit allowances for exports and enrichment negotiated separately
    • No free tier and no monthly rolling term

Endgame

On request
  • Endgame$undefined/year
    • Context graph across CRM, calls, documents and email
    • Slack, Teams, web and CLI access
    • MCP server for external assistants

Which should you pick?

Choose Cognism if

  • You need diamond data.
  • You work on Web, Chrome extension, REST API.
  • You also want contact notification.
Cognism review

Choose Endgame if

  • You need context graph.
  • You also want cited answers.
Endgame review

Questions people ask

Is Cognism or Endgame better?
Neither clearly leads. Cognism starts at On request and Endgame at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognism or Endgame?
Cognism starts at On request and Endgame at On request.
Does Cognism or Endgame run on more platforms?
Cognism runs on Web, Chrome extension, REST API. Endgame runs on Web.
What is Cognism best used for?
Cognism is most often used for a european outbound team that needs a defensible answer when legal asks where the phone numbers came from, calling campaigns where verified mobile numbers rather than switchboard numbers determine connect rate, enriching an existing crm of stale records with current job titles and direct dials, prioritising accounts using intent signals before committing sales development capacity. Of those, a european outbound team that needs a defensible answer when legal asks where the phone numbers came from and calling campaigns where verified mobile numbers rather than switchboard numbers determine connect rate are not what Endgame is typically brought in for.
What can Cognism do that Endgame cannot?
Cognism covers Diamond Data, Contact notification, DNC screening, Intent data. Endgame covers Context graph, Cited answers, Account research briefs, Meeting and call prep.

Answered from the vendors’ own pages

Cognism: Can a European company use it lawfully?

It notifies contacts held in its EU and UK database and screens do-not-call registers, which supports a legitimate interest basis. The balancing test, record keeping and handling of objections remain your obligation, not the obligation of the vendor.

Endgame: Is this the Endgame that Elastic acquired?

No. That was an endpoint security company. This is Endgame, Inc. at endgame.io, an account intelligence and context platform for revenue teams.

Cognism: How does it compare with ZoomInfo on coverage?

ZoomInfo is stronger in the United States, Cognism is generally stronger on European mobile numbers. That, rather than feature lists, is what most head-to-head evaluations come down to.

Endgame: Is it still the product-led sales signals tool?

No. It pivoted twice. If your shortlist came from 2021 to 2023 coverage of PQL scoring, the product you would buy today is different.

Cognism: Can we buy a single seat monthly?

No. Contracts are annual with a platform fee, which makes a genuine pilot harder than with credit-based self-serve vendors.

Endgame: What does it cost?

Unpublished. There is no pricing page. Expect an enterprise annual contract negotiated per deal.

Endgame: Do I need Salesforce and Gong?

Not strictly, but the graph is built around them. On HubSpot or with another call recorder you get materially less value for the same price.

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